Konsep Bisnis Social Media Branding Agency Untuk Pengembangan Branding UMKM

Widyarindra, Elen Nova (2024) Konsep Bisnis Social Media Branding Agency Untuk Pengembangan Branding UMKM. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Sektor UMKM yang berkembang pesat di Indonesia, dengan kontribusi PDB yang signifikan serta daya ciptanya yang besar, menghadapi tantangan krusial yaitu kesadaran merek di pasar yang kompetitif. Branding digital, yang didukung oleh agensi seperti Vamana Social Media Branding Agency, menawarkan solusi. Vamana, yang berdiri sejak Juli 2023, membantu UMKM dalam membangun dan mengelola kehadiran mereka di media sosial. Namun, pertumbuhan klien mengalami penurunan pada bulan Oktober 2023, menunjukkan perlunya penyempurnaan model bisnis. Penelitian ini menggunakan metode Design Thinking dan Business Model Canvas (BMC) untuk merancang model yang relevan dan efektif bagi Vamana namun melalui sudut pandang kebutuhan potential customer. Penyusunan BMC yang didukung dengan metode Design Thinking dapat membantu memahami secara mendalam kebutuhan pengguna dan membangun solusi yang inovatif serta relevan. Dengan memahami kebutuhan pengguna, kami merekomendasikan model bisnis berupa BMC yang dapat diimplementasikan Vamana Social Media Branding Agency. Hasil dari penelitian ini berupa tiga layanan utama yang ditawarkan yaitu One Stop Service Digital Branding Agency, Layanan pelanggan yang responsif, transparan dan solutif serta yang terakhir yaitu Pricing dan Package Layanan yang dapat disesuaikan berdasarkan ukuran jenis UMKM. Model bisnis yang dibuat berfokus pada efisiensi biaya, waktu, dan tenaga, menargetkan UMKM yang sedang mencari mitra yang andal dan mumpuni untuk perjalanan branding digital mereka. Dengan menerapkan metode design thinking, Vamana dapat memberdayakan UMKM untuk membangun kesadaran merek yang kuat, menarik pelanggan baru, dan mendorong pertumbuhan mereka dalam lanskap digital yang terus berkembang.

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The rapidly growing MSMEs (Micro, Small, Medium Enterprises)sector in Indonesia, with its significant contribution to GDP and immense creativity, is facing a crucial challenge: brand awareness in a competitive market. Digital branding, supported by agencies like Vamana Social Media Branding Agency, offers a solution. Vamana, established in July 2023, assists SMEs in building and managing their social media presence. However, early client growth slowed in October 2023, highlighting the need for a refined business model. This study uses Design Thinking and Business Model Canvas (BMC) to design a relevant and effective model for Vamana. By understanding user needs, we propose three branches of services offering the first One-Stop Service Digital Branding: Vamana becomes a comprehensive partner, handling all digital branding needs. Second is Responsive, Transparent, and Solution-Oriented Customer Service: Building trust and loyalty through quick, open communication and proactive problem-solving. And third is Tailored Pricing and Service Packages: Flexible options based on MSME size and budget, ensuring affordability and value. This model focuses on cost, time, and energy efficiency, targeting MSMEs seeking reliable and effective partners for their digital branding journey. By implementing this design-driven model, Vamana can empower MSMEs to build strong brand awareness, attract new customers, and drive their growth in the ever-evolving digital landscape.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Business Model Canvas, Design Thinking, Digital Branding Agency =================================================================== Business Model Canvas, Design Thinking, Digital Branding Agency
Subjects:	H Social Sciences > HB Economic Theory > HB615 Entrepreneurship. H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. H Social Sciences > HF Commerce > HF5415.15 Branding (Marketing)
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Elen Nova Widyarindra
Date Deposited:	09 Feb 2024 03:41
Last Modified:	09 Feb 2024 03:41
URI:	http://repository.its.ac.id/id/eprint/106499

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