Identifikasi Potensi Komoditas Ekspor Indonesia Ke Afrika dan Faktor Keberhasilannya

Meilina, Erica (2022) Identifikasi Potensi Komoditas Ekspor Indonesia Ke Afrika dan Faktor Keberhasilannya. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Ekspor memberikan kontribusi yang cukup besar bagi PDB Indonesia, yaitu mencapai 23,7% pada tahun 2021. Namun, pertumbuhan ekspor Indonesia cenderung stagnan dan tidak stabil. Ekspor yang tidak stabil dapat dipengaruhi oleh kurangnya diversifikasi pasar. Oleh karena itu, perlu dilakukan diversifikasi pasar menuju pasar non-tradisional untuk mampu menjangkau peluang baru. Salah satu pasar non-tradisional potensial bagi Indonesia adalah Afrika. Penelitian ini bertujuan untuk mengidentifikasi permintaan pasar Afrika, potensi komoditas Indonesia dalam memenuhi permintaan pasar Afrika, posisi dan daya saing komoditas Indonesia di pasar Afrika, serta faktor keberhasilan (key success factors) ekspor ke Afrika untuk merumuskan rekomendasi fasilitas dan dukungan ekspor ke Afrika. Analisis menggunakan Revealed Comparative Advantage (RCA) menunjukkan kendaraan pengangkut orang memiliki daya saing kuat di Afrika Selatan dan Tunisia, namun rendah di Mesir, Maroko, dan Nigeria. Asam lemak monokarboksilat memiliki daya siang kuat di semua importir utama Afrika, yaitu Afrika Selatan, Kenya, Tanzania, Mesir, dan Nigeria. Sabun memiliki daya saing kuat di Afrika Selatan, Mesir, Ethiopia, Tanzania, dan Angola. Analisis menggunakan metode Export Product Dynamic (EPD) menunjukkan posisi kendaraan pengangkut orang rising star di Afrika Selatan dan Nigeria, lost opportunity di Mesir, dan falling star di Maroko dan Tunisia. EPD asam lemak monokarboksilat industri menunjukkan bahwa posisi Indonesia berada pada posisi rising star di Nigeria, lost opportunity di Afrika Selatan dan Mesir, dan retreat di Kenya dan Tanzania. EPD sabun menunjukkan bahwa Indonesia berada pada posisi rising star di Angola, lost opportunity di Mesir dan Afrika Selatan, dan retreat di Ethiopia dan Tanzania. Berdasarkan survei yang telah dianalisis menggunakan metode analisis kualitatif deskriptif menunjukkan bahwa faktor keberhasilan utama untuk masuk pasar Afrika adalah wawasan ekspor, riset pasar, pemasaran yang intensif, dan tersedianya perjanjian dagang untuk mengurangi tarif ekspor.
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Exports significantly contribute to Indonesia's GDP, reaching 23.7% in 2021. However, Indonesia's export growth tends to be stagnant and unstable. Unstable exports can be affected by a lack of market diversification. Therefore, moving the market to non-traditional markets is necessary to reach new opportunities. One of the non-traditional potential markets for Indonesia is Africa. This study aims to identify the African market, the potential of Indonesian commodities to meet the demands of the African market, the position and competitiveness of Indonesian commodities in Africa, and the key success factors of exports to Africa to formulate recommendations for facilities and support for exports to Africa. Analysis using Revealed Comparative Advantage (RCA) shows that motor vehicles have strong competitiveness in South Africa and Tunisia, but are low in Egypt, Morocco, and Nigeria. Monocarboxylic fatty acids have strong comparative advantage in all of Africa's major importers: South Africa, Kenya, Tanzania, Egypt, and Nigeria. Soap has strong competitiveness in South Africa, Egypt, Ethiopia, Tanzania, and Angola. Analysis using the Export Product Dynamic (EPD) method shows the rising star position of motor vehicles in South Africa and Nigeria, lost opportunity in Egypt, and falling star in Morocco and Tunisia. The industrial monocarboxylic fatty acid EPD shows that Indonesia is in a rising star position in Nigeria, lost opportunity in South Africa and Egypt, and retreat in Kenya and Tanzania. The soap EPD shows that Indonesia is in a rising star position in Angola, lost opportunity in Egypt and South Africa, and retreat in Ethiopia and Tanzania. Based on a survey that has been analyzed using a descriptive analysis method, shows that the key success factors for entering the African market are export insight, market research, intensive marketing, and the availability of trade agreements to reduce export tariffs

Item Type:	Thesis (Other)
Additional Information:	RSMB 658.84 Mei i-1 2022
Uncontrolled Keywords:	Trade Relations between Indonesia and Africa, Export Potential, Export Key Success Factors
Subjects:	H Social Sciences > HE Transportation and Communications > HE564.A1 Shipping H Social Sciences > HF Commerce > HF5415.127 Market segmentation. Target marketing
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Anis Wulandari
Date Deposited:	05 Jul 2024 03:16
Last Modified:	05 Jul 2024 03:16
URI:	http://repository.its.ac.id/id/eprint/108131

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