Analisis Workarounds pada Ride-Hailing : Studi Kasus Taksi Motor

Nurfatikha, Rih Prajna (2024) Analisis Workarounds pada Ride-Hailing : Studi Kasus Taksi Motor. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Layanan ride-hailing telah membawa perubahan besar dalam sektor transportasi online. Meskipun platform penyedia layanan ride-hailing menawarkan fleksibilitas kerja bagi para mitra pengemudinya, para pengemudi sering merasa bahwa sistem dan peraturan yang diterapkan menghambat mereka dalam mendapatkan permintaan order. Sebagai respons terhadap hambatan ini, sejumlah pengemudi melakukan tindakan workarounds atau adaptasi untuk mengatasi kendala yang ada. Penelitian ini bertujuan untuk mengidentifikasi bentuk dan penyebab terjadinya workarounds yang dilakukan oleh mitra pengemudi di level operasional layanan ride-hailing. Fokus utama penelitian ini adalah tindakan adaptasi yang mitra pengemudi lakukan ketika menghadapi hambatan yang menghambat mereka untuk mendapatkan permintaan order .
Penelitian ini merupakan studi kualitatif yang melibatkan wawancara dan observasi lapangan untuk mengumpulkan data. Hasil wawancara ditranskrip, dikodifikasi, dan dianalisis untuk mengidentifikasi bentuk dan penyebab workarounds pada level operasional layanan ride-hailing. Metode open coding digunakan untuk mengidentifikasi pola utama dalam data yang dikumpulkan. Hasil dari open coding kemudian dianalisis lebih lanjut guna memahami hubungan antara bentuk workarounds dan penyebab yang mendasarinya.
Hasil analisis penelitian ini mengidentifikasi lima bentuk utama workarounds: penggunaan MOD Apk, penggunaan fake GPS, multihoming, pengambilan order secara offline, dan praktik joki akun. Kelima workarounds ini dilatarbelakangi oleh delapan penyebab utama: kebutuhan ekonomi, lemahnya peraturan, pengaruh lingkungan dan teman, efisiensi biaya, efisiensi waktu, kompleksitas proses bisnis, suspensi akun, dan pemutusan kemitraan (PM). Analisis lebih lanjut menunjukkan bahwa kebutuhan ekonomi merupakan penyebab utama di balik tindakan workarounds yang dilakukan oleh mitra pengemudi layanan ride-hailing.
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Ride-hailing services have brought significant changes to the online transportation sector. Although ride-hailing platforms offer work flexibility to their driver partners, drivers often feel that the systems and regulations implemented hinder them from getting orders. In response to these obstacles, several drivers engage in workarounds or adaptive actions to overcome the existing challenges. This study aims to identify the forms and causes of workarounds carried out by driver partners at the operational level of ride-hailing services. The main focus of this research is on the adaptive actions that driver partners take when facing obstacles that hinder them from getting orders.
This study is qualitative research involving interviews and field observations for data collection. The interview results were transcribed, coded, and analyzed to identify the forms and causes of workarounds at the operational level of ride-hailing services. The open-coding method was used to identify the main patterns in the collected data. The results from open coding were then further analyzed to understand the relationship between the forms of workarounds and the underlying causes.
The analysis of this research identified five main forms of workarounds: the use of MOD APK, the use of fake GPS, multihoming, taking offline orders, and account jockeying practices. These five workarounds are driven by eight main causes: economic needs, weak regulations, environmental and peer influence, cost efficiency, time efficiency, business process complexity, account suspension, and partnership termination (PM). Further analysis showed that economic needs are the primary cause behind the workarounds carried out by ride-hailing service driver partners.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Layanan Ride-Hailing, Open Coding, Penelitian Kualitatif, Taksi Motor, Workarounds, Ride-Hailing Services, Open Coding, Qualitative Research, Motorcycle Taxis
Subjects:	T Technology > T Technology (General) > T58.8 Productivity. Efficiency
Divisions:	Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis
Depositing User:	Rih Prajna Nurfatikha
Date Deposited:	31 Jul 2024 05:28
Last Modified:	31 Jul 2024 05:28
URI:	http://repository.its.ac.id/id/eprint/110289

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