Mannia, Septiani Candra (2024) Entrepreneurship dan Pengembangan Sumber Daya Manusia Perdesaan: Analisis Entrepreneurial Intention dan Entrepreneurial Capacity Masyarakat Desa Canggu melalui Pengelolaan Budidaya Ikan Hias dalam Perspektif Entrepreneurial Ecosystem. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Potensi desa yang beragam mendorong masyarakat untuk mengelola dan menghasilkan manfaat ekonomi maupun sosial. Pengembangan sumber daya manusia di perdesaan muncul karena adanya upaya yang dilakukan masyarakat, salah satunya adalah melalui entrepreneurship budidaya ikan hias. Salah satu wilayah dengan kegiatan entrepreneurship budidaya ikan hias terbesar di Jawa Timur adalah Desa Canggu, Kabupaten Kediri. Penelitian ini bertujuan untuk mengkaji entrepreneurship dan pengembangan sumber daya manusia perdesaan dengan fokus analisis pada entrepreneurial intention dan entrepreneurial capacity masyarakat Desa Canggu dalam pengelolaan budidaya ikan hias. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan fenomenologi. Hasil penelitian menunjukkan bahwa entrepreneurial intention pelaku usaha budidaya ikan hias di Desa Canggu dipengaruhi oleh faktor internal dan eksternal. Faktor internal tersebut meliputi motivasi ekonomi dan pendidikan, sedangkan eksternal dipengaruhi dari usaha keluarga, potensi lingkungan alam, dan sosial kemasyarakatan. Strategi untuk meningkatkan entrepreneurial capacity dilakukan melalui tiga strategi utama, yaitu melalui upaya individu, kegiatan berkelompok, dan melibatkan peran Pemerintah Desa Canggu. Dalam upaya mengembangkan usaha, pelaku budidaya ikan hias menghadapi tantangan internal dan eksternal. Tantangan internal meliputi rendahnya kesadaran pelaku usaha terhadap peningkatan pengetahuan dan keterampilan serta tantangan untuk berinovasi. Sementara itu, tantangan eksternal meliputi tantangan dalam penjualan online, penurunan jumlah pelanggan, complaint management, faktor alam yang tidak menentu, dan timbulnya persaingan lokal.
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The diverse potential of villages encourages communities to manage and generate both economic and social benefits. Human resource development in rural areas emerges due to community efforts, one of which is through entrepreneurship in ornamental fish farming. One of the regions with the largest ornamental fish farming entrepreneurship activities in East Java is Canggu Village, Kediri Regency. This research aims to examine entrepreneurship and rural human resource development, focusing on the analysis of entrepreneurial intention and entrepreneurial capacity of the Canggu Village community in managing ornamental fish farming. The research method used is qualitative with a phenomenological approach. The results show that the entrepreneurial intention of ornamental fish farming entrepreneurs in Canggu Village isinfluenced by internal and external factors. Internal factors include economic motivation and education, while external factors are influenced by family businesses, the potential of the natural environment, and social community aspects. Strategies to enhance entrepreneurial capacity are implemented through three main strategies: individual efforts, group activities, and involving the role of the Canggu Village Government. In developing their businesses, ornamental fish farming entrepreneurs face both internal and external challenges. Internal challenges include low awareness among entrepreneurs about improving knowledge and skills and the challenge of innovating. Meanwhile, external challenges include difficulties in online sales, a decrease in customer numbers, complaint management, unpredictable natural factors, and the emergence of local competition.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Entrepreneurial Capacity, Entrepreneurial Intention, Pengelolaan Budidaya Ikan Hias, Pengembangan Sumber Daya Manusia, Perdesaan Entrepreneurial Intention, Entrepreneurial Capacity, Human Resource Development, Ornamental Fish Management, Rural |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HB Economic Theory > HB615 Entrepreneurship. H Social Sciences > HC Economic History and Conditions > HC441 Macroeconomics. H Social Sciences > HM Sociology > HM742 Online social networks. S Agriculture > SH Aquaculture. Fisheries. Angling |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis |
| Depositing User: | Septiani Candra Mannia |
| Date Deposited: | 02 Aug 2024 08:55 |
| Last Modified: | 26 Mar 2025 04:46 |
| URI: | http://repository.its.ac.id/id/eprint/110295 |
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