Albab, Isna Uly (2024) Re-Desain Interior Area Atrium Mall Maspion Square dengan Konsep e-Sport Multifungsi Sebagai Penunjang Akomodasi Teknologi dan Sarana Aktivitas Komunal. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Mall merupakan destinasi komersial publik sebagai pilihan masyarakat untuk datang dengan tujuan memenuhi kebutuhan sehingga mall turut menjadi sarana komunal karena adanya hubungan interaksi dan aktivitas masyarakat itu sendiri. Namun, pengaruh peristiwa Covid-19 menyebabkan frekuensi interaksi harus diminimalisir sebagai upaya menghindari virus Covid-19. Hal tersebut menyebabkan aktivitas mall melemah dari sebelumnya sehingga pada pasca-pandemi perlu adanya gagasan atau ide inovasi untuk meningkatkan kembali frekuensi pengunjung, layaknya yang terjadi pada Mall Maspion Square. Hal tersebut dapat memberikan permasalahan dalam pengupayaan terapan desain interior e-Sport multifungsi dengan pendekatan teknologi agar menunjang aktivitas komunal dan bagaimana kriteria konsep desain mampu menjadi daya tarik agar mencapai target segmentasi pengunjung pada area atrium Mall Maspion Square. Maka dari itu, desain rancang bertujuan sebagai solusi terhadap permasalahan yang telah ditemukan dengan memberikan rekomendasi desain interior e-Sport multifungsi dengan penerapan pendekatan teknologi agar menunjang aktivitas komunal sehingga mewujudkan pengoptimalan dalam mencapai target segmentasi pengunjung Mall Maspion Square.
Penerapan metode perancangan desain melalui metode design thinking dengan mengidentifikasi permasalahan pada eksisting dengan tahap observasi, wawancara pengguna, studi kajian literatur, kajian pembanding, dan metodologi desain. Pada metode perancangan akan diperoleh permasalahan yang harus ditangani dengan penemuan solusi. Optimalisasi desain menjadi tujuan utama agar desain sesuai dengan kriteria kebutuhan dan keinginan pengguna mall.
Hasil penelitian menunjukkan bahwa implementasi area e-Sport multifungsi dengan menunjang aktivitas komunal pada area atrium Mall Maspion Square dapat mempengaruhi penerapan dalam pendekatan teknologi sesuai dengan value mall, serta mendukung peningkatan aktivitas bersama atau komunal. Skor gradasi yang dicapai melalui validasi menggunakan Customer Satisfaction Index diklasifikasi dari area, terdiri dari area lobby dengan skor 90,2, area e-Sport multifungsi dengan skor 93, dan area komunal dengan skor gradasi 89,6.
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Malls are public commercial destinations as the choice of the community to come with the aim of fulfilling their needs so that the mall also becomes a communal facility because of the interaction relationship and activities of the community itself. However, the influence of the Covid-19 event has caused the frequency of interaction to be minimized as an effort to avoid the Covid-19 virus. This causes mall activities to weaken from before so that in the post-pandemic there needs to be an idea or innovation idea to increase visitor frequency again, like what happened to Maspion Square Mall. This can provide problems in the application of multifunctional e-Sport interior design with a technological approach to support communal activities and how the design concept criteria can be an attraction in order to reach the target visitor segmentation in the atrium area of Maspion Square Mall. Therefore, the design aims as a solution to the problems that have been found by providing recommendations for multifunctional e-Sport interior design with the application of a technological approach to support communal activities so as to realize optimization in achieving the target segmentation of visitors to Maspion Square Mall.
The implementation of the design process using the design thinking method involves identifying existing problems through observation, user interviews, literature review studies, comparative studies, and design methodologies. In this method, problems are identified which need to be addressed by finding solutions. The primary objective is to optimize the design to meet the criteria of the needs and desires of mall users.
The results showed that the implementation of a multifunctional e-Sport area by supporting communal activities in the atrium area of Maspion Square Mall can influence the application in a technological approach in accordance with the value of the mall, as well as supporting increased joint or communal activities. The gradation score achieved through validation using the Customer Satisfaction Index is classified from the area, consisting of the lobby area with a score of 90.2, the multifunctional e-Sport area with a score of 93, and the communal area with a gradation score of 89.6.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Mall Maspion Square, e-Sport, Pendekatan Teknologi, Multiguna, Kolaboratif, Mall Maspion Square, e-Sport, Technology, Multiuse, Collaborative |
| Subjects: | H Social Sciences > HF Commerce > HF5415.15 Branding (Marketing) N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1535.B3 Design N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration T Technology > T Technology (General) > T58.5 Information technology. IT--Auditing T Technology > T Technology (General) > T58.8 Productivity. Efficiency |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis |
| Depositing User: | ISNA ULY ALBAB |
| Date Deposited: | 07 Aug 2024 01:42 |
| Last Modified: | 07 Aug 2024 01:42 |
| URI: | http://repository.its.ac.id/id/eprint/112339 |
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