Perancangan Bisnis Layanan Babysitting Berbasis Web di Jakarta dengan Pendekatan Design Thinking

Putranda, Adhi Prima Arkham (2024) Perancangan Bisnis Layanan Babysitting Berbasis Web di Jakarta dengan Pendekatan Design Thinking. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Tuntutan gaya hidup modern dan tanggung jawab karir yang semakin meningkat, terutama di kalangan wanita karir, telah menyebabkan meningkatnya kebutuhan akan layanan pengasuhan anak di Jakarta. Penelitian ini bertujuan untuk merancang bisnis layanan babysitting berbasis web di Jakarta dengan pendekatan design thinking. Metodologi penelitian mengikuti lima tahapan design thinking yaitu empathise, define, ideate, prototype, dan test. Model bisnis dirancang dengan pendekatan ten types of innovation untuk mengatasi keterbatasan layanan pengasuhan konvensional. Perthitungan kelayakan investasi menghasilkan nilai Payback Period 0,61 tahun, NPV sebesar Rp 782.602.603, Profitability Index (PI) yaitu 6.26, Return on Investment (ROI) sebesar 725,4% menunjukkan bahwa investasi ini menguntungkan. Prototipe layanan yang dibuat menggunakan figma adalah layanan babysitting berbasis web yang menawarkan dua layanan utama yaitu Daycare dan Go Nanny. Prototipe diuji menggunakan User Experience Questionnaire (UEQ). Analisa UEQ menunjukkan nilai attractiveness sebesar 2,341, perspicuity sebesar 2,262, efficiency sebesar 2,310, dependability sebesar 2,250, stimulation sebesar 2,274, dan novelty sebesar 2,071. Hasil uji UEQ ini menunjukkan bahwa prototipe layanan babysitting berbasis web ini memenuhi harapan calon pengguna yaitu orang tua.

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The increasing demands of modern lifestyles and career responsibilities, especially among working women, have led to a growing need for childcare services in Jakarta. This research aims to design a web-based babysitting service business in Jakarta using a design thinking approach. The research methodology follows the five stages of design thinking: empathise, define, ideate, prototype, and test. The business model is designed using the ten types of innovation approach to address the limitations of conventional childcare services. The investment feasibility analysis results in a Payback Period of 0.61 years, a Net Present Value (NPV) of Rp 782,602,603, a Profitability Index (PI) of 6.26, and a Return on Investment (ROI) of 725.4%, indicating that this investment is profitable. The prototype service, created using Figma, is a web-based babysitting service offering two main services: Daycare and Go Nanny. The prototype is tested using the User Experience Questionnaire (UEQ). The UEQ analysis shows an attractiveness score of 2.341, perspicuity score of 2.262, efficiency score of 2.310, dependability score of 2.250, stimulation score of 2.274, and novelty score of 2.071. These UEQ test results indicate that the web-based babysitting service prototype meets the expectations of potential users, namely parents.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	layanan babysitting, pengasuhan anak, pendekatan design thinking, prototipe bisnis, user experience questionaire
Subjects:	H Social Sciences > HB Economic Theory > HB615 Entrepreneurship. H Social Sciences > HD Industries. Land use. Labor > HD1393.25 Business enterprises H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. H Social Sciences > HD Industries. Land use. Labor > HD62.5 New business enterprises. Business incubators. H Social Sciences > HF Commerce > HF5415.32 Consumers' preferences
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 78201-System And Technology Innovation
Depositing User:	Adhi Prima Arkham Putranda
Date Deposited:	02 Aug 2024 06:25
Last Modified:	02 Aug 2024 06:25
URI:	http://repository.its.ac.id/id/eprint/112405

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