Perancangan Website Menggunakan Metode Design Thinking Dalam Mendukung Citra PT.Pilarland

Yafa', Muhammad (2024) Perancangan Website Menggunakan Metode Design Thinking Dalam Mendukung Citra PT.Pilarland. Masters thesis, Intitut Teknologi Sepuluh Nopember.

Text 08511840000022-Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only until 1 October 2026. Download (16MB) | Request a copy

Abstract

PT. PilarLand adalah perusahaan menengah property developer dan jasa kontraktor yang sedang dalam masa pemulihan dari turunnya ekonomi pada tahun 2019 hingga 2023. Data penjualan dari lima sektor perumahan berbeda menunjukkan bahwa hanya tiga dari lima perumahan mendapatkan suatu bentuk pembelian. PT.PilarLand belum menemukan korelasi naik turunnya penjualan dengan media promosi PilarLand meliputi paid promotion advertisement dan social media promotion. Tidak terfokusnya media promosi serta sulitnya menemukan informasi PilarLand menjadi alasan dari penjualan lima tahun kebelakang. Berdasarkan masalah tersebut dibutuhan media yang memyatukan promosi dan informasi PilarLand berupa website yang dapat digunakan sebagai media promosi,serta memberikan pengalaman mencari informasi milik PT. PilarLand dengan mudah. Website sebagai media informasi serta promosi dapat menjadi solusi bagi PilarLand.
Proses perancangan website ini dibuat menggunakan metode design thinking dimana perancangan melalui lima tahapan yaitu emphatize, define, ideate, prototype dan test. Metode penelitian meliputi kuesioner yang disebar kepada demografis pasar PilarLand, studi literatur, studi eksisting, wawancara stakeholder dan juga survei perusahaan PilarLand. Data tersebut kemudian diolah menjadi konsep desain yang dikembangkan menjadi prototipe yang melalui proses user testing.
Hasil akhir perancangan ini adalah sebuah desain laman website perusahaan yang dapat membantu calon pengguna untuk lebih mudah mendapatkan informasi mengenai PT. PilarLand.
===========================================================================================================
PT. PilarLand is a medium-sized property developer and contractor company currently in the recovery phase from the economic downturn of 2019 to 2023. Sales data from PT. PilarLand's five different housing sectors indicate that only three out of five sectors experienced some form of purchase. PT. PilarLand has not found a correlation between fluctuations in sales and its promotional media, which include paid promotion advertisements (OLX, Rumahku, Facebook) and social media promotion. The owner and responsible party of PilarLand, Mr. Faisol, stated that the decentralization of promotional media and the difficulty in finding PilarLand information might be reasons for the past five years' sales performance. Therefore, a centralized media for promotion and information dissemination in the form of a website is needed to address this issue. This website should serve as a promotional platform and provide an easy-to-navigate experience for users seeking information about PT. PilarLand.
This design is based on research data aimed at achieving the desired outcomes. The research methods include distributing questionnaires to PilarLand's target market demographics, literature reviews, existing studies, stakeholder interviews, and surveys within the PilarLand company. The collected data is then processed into a concept that is transformed into a prototype for user testing.
The final outcome of this design is a company website that assists potential users in easily accessing information about PT. PilarLand.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5415.32 Consumers' preferences H Social Sciences > HF Commerce > HF5549.5.P7 Promotions. N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK1535.B3 Design T Technology > T Technology (General)
Divisions:	Faculty of Architecture, Design, and Planning > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Muhammad Yafa' Pradana
Date Deposited:	13 Aug 2024 01:49
Last Modified:	13 Aug 2024 01:49
URI:	http://repository.its.ac.id/id/eprint/115303

Actions (login required)

View Item