Pengembangan Desain Tas Wanita dengan Pattern Floral

Aurellia, Tasya (2025) Pengembangan Desain Tas Wanita dengan Pattern Floral. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Fashion dan gaya hidup merupakan bagian integral dari masyarakat modern, dengan tas wanita menjadi salah satu produk penting yang mendukung mobilitas, fungsi praktis, dan estetika pengguna. Pertumbuhan pasar kulit sintetis yang pesat, didorong oleh faktor seperti biaya produksi rendah, akses e-commerce, dan preferensi konsumen terhadap produk ramah lingkungan, membuka peluang inovasi dalam desain tas. Selain fungsinya sebagai wadah, tas juga mencerminkan identitas dan selera pemiliknya. Penelitian ini bertujuan untuk mengembangkan desain tas wanita berbahan kulit sintetis yang memadukan keunikan bentuk, kualitas pengerjaan, serta fungsionalitas, guna memenuhi kebutuhan konsumen modern.
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Fashion and lifestyle are integral parts of modern society, with women's bags serving as essential products that support users' mobility, practicality, and aesthetics. The rapid growth of the synthetic leather market, driven by factors such as low production costs, e-commerce accessibility, and consumer preferences for eco-friendly products, creates opportunities for innovation in bag design. Beyond their functional purpose, bags also reflect the owner's
identity and taste. This study aims to develop synthetic leather women's bag designs that combine unique shapes, craftsmanship quality, and functionality to meet modern consumer needs.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Keunikan Bentuk, Kerapihan, Fungsionalitas.
Subjects:	H Social Sciences > HF Commerce > HF5415.127 Market segmentation. Target marketing H Social Sciences > HF Commerce > HF5415.15 Branding (Marketing) H Social Sciences > HF Commerce > HF5415.32 Consumers' preferences T Technology > TS Manufactures T Technology > TS Manufactures > TS171 Product design
Divisions:	Faculty of Architecture, Design, and Planning > Industrial Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Tasya Aurellia
Date Deposited:	01 Feb 2025 08:21
Last Modified:	01 Feb 2025 08:21
URI:	http://repository.its.ac.id/id/eprint/117391

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