Analisis Efektivitas Surabaya Kriya Gallery dalam Upaya Pengelolaan UMKM: Studi Pada Dinas Koperasi UKM Perdagangan Kota Surabaya

Setyawan, Fayyaza Alya Shafira (2025) Analisis Efektivitas Surabaya Kriya Gallery dalam Upaya Pengelolaan UMKM: Studi Pada Dinas Koperasi UKM Perdagangan Kota Surabaya. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Surabaya Kriya Gallery adalah tempat yang berfungsi untuk memasarkan produk-produk UMKM yang disediakan oleh Dinas Koperasi Usaha Kecil dan Menengah, dan Perdagangan (Dinkopumdag) Kota Surabaya. Surabaya Kriya Gallery berdiri pada tanggal 7 Maret 2022. Namun faktanya, tidak seluruh Surabaya Kriya Gallery (SKG) dapat berkembang secara pesat diantaranya yakni Surabaya Kriya Gallery Park & Ride Arief Rahman Hakim, Surabaya Kriya Gallery Kebun Binatang Surabaya, dan Surabaya Kriya Gallery Park & Ride Mayjen. Penelitian ini bertujuan untuk menganalisis efektivitas Surabaya Kriya Gallery sebagai upaya pengelolaan UMKM di Kota Surabaya, Mengetahui faktor penghambat pembangunan Surabaya Kriya Gallery di ketiga lokasi penelitian, mengetahui dan menganalisis bagaimana strategi Dinkopumdag Kota Surabaya dalam memasarkan produk UMKM di Kota Surabaya melalui Surabaya Kriya Gallery. Metode penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, di mana data yang dikumpulkan melalui wawancara mandalam, observasi, dan dokumentasi terhadap 18 informan yang terdiri dari penanggung jawab dan pengurus Surabaya Kriya Gallery, pelaku UMKM, dan pengunjung Surabaya Kriya Gallery. Teknik penentuan informan pada penelitian ini menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa Surabaya Kriya Gallery secara umum efektif dalam memberdayakan UMKM berdasarkan indikator efektivitas program yang terdiri dari produksi, efisiensi, kepuasan, adaptasi, dan pengembangan. Namun ditemukan tantangan yang dihadapi oleh pelaku UMKM yakni lokasi yang kurang strategis, sumber daya manusia serta persaingan antar pelaku UMKM. Sedangkan hambatan yang dialami oleh Surabaya Kriya Gallery adalah pemilihan dan penataan lokasi Surabaya Kriya Gallery yang berakibat pada penurunan pengunjung. Strategi pengembangan oleh Dinkopumdag Kota Surabaya dilakukan secara online dan offline bagi pelaku UMKM di Kota Surabaya. Para pelaku UMKM merasa terbantu oleh pelatihan, pemasaran, fasilitas Surabaya kriya Gallery, sehingga program dinilai efisien dan sejalan dengan tujuan pembangunan berkelanjutan SDGs nomor 8 dan SDGs nomor 17.
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Surabaya Kriya Gallery is a place that functions to market MSME (Micro, Small, and Medium Enterprises) products facilitated by the Office of Cooperatives, Small and Medium Enterprises, and Trade (Dinkopumdag) of Surabaya City. Surabaya Kriya Gallery was established on March 7, 2022. However, in reality, not all branches of Surabaya Kriya Gallery (SKG) have been able to grow significantly, including Surabaya Kriya Gallery Park & Ride Arief Rahman Hakim, Surabaya Kriya Gallery at Surabaya Zoo, and Surabaya Kriya Gallery Park & Ride Mayjen. This study aims to analyze the effectiveness of Surabaya Kriya Gallery as an effort to manage MSMEs in Surabaya City, to identify the inhibiting factors affecting the development of Surabaya Kriya Gallery at the three research locations, and to understand and analyze the strategies implemented by Dinkopumdag Surabaya in marketing MSME products through the Surabaya Kriya Gallery. The research uses a qualitative method with a case study approach, in which data is collected through in-depth interviews, observation, and documentation involving 18 informants consisting of the managers and administrators of Surabaya Kriya Gallery, MSME actors, and visitors of the Gallery. The informants were selected using purposive sampling. The results of the study show that Surabaya Kriya Gallery is generally effective in empowering MSMEs based on program effectiveness indicators, which include production, efficiency, satisfaction, adaptability, and development. However, several challenges are faced by MSME actors, such as less strategic locations, limited human resources, and competition among MSMEs. The obstacles faced by Surabaya Kriya Gallery include the selection and arrangement of gallery locations, which have led to a decline in visitor numbers. The development strategies carried out by Dinkopumdag Surabaya include both online and offline approaches for MSME actors in Surabaya. MSME participants feel supported through training, marketing assistance, and the facilities provided by Surabaya Kriya Gallery, making the program efficient and aligned with Sustainable Development Goals (SDGs) number 8 and number 17.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Efektivitas, Strategi Pengembangan, UMKM, Surabaya Kriya Gallery Effectiveness, Development Strategy, MSMEs, Surabaya Kriya Gallery
Subjects:	H Social Sciences > HB Economic Theory > HB801 Consumer behavior. H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis
Depositing User:	Fayyaza Alya Shafira Setyawan
Date Deposited:	16 Jul 2025 01:07
Last Modified:	16 Jul 2025 01:07
URI:	http://repository.its.ac.id/id/eprint/119808

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