Analisis Peran Mediasi Hedonic Well-Being Dan Autobiographical Memory Dalam Pengalaman Pengunjung Terhadap Re-Visit Intention Pada Studi Kasus: Pertunjukan Ramayana Ballet Prambanan

Harwike, Octavia Nashwa (2025) Analisis Peran Mediasi Hedonic Well-Being Dan Autobiographical Memory Dalam Pengalaman Pengunjung Terhadap Re-Visit Intention Pada Studi Kasus: Pertunjukan Ramayana Ballet Prambanan. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pariwisata budaya memiliki peranan penting dalam menciptakan pengalaman emosional yang mendalam melalui interaksi dengan seni, tradisi, dan warisan budaya. Pertunjukan Ramayana Ballet Prambanan menjadi salah satu atraksi yang mendukung pelestarian budaya dan keberlanjutan pariwisata nasional. Model penelitian ini dibangun berdasarkan Stimulus-Organism-Response (SOR) Theory dengan hedonic well-being dan autobiographical memory sebagai variabel mediasi. Sampel penelitian ini sebanyak 240 responden yang dikumpulkan menggunakan survei. Pengolahan data dilakukan menggunakan metode Covariance-Based Structural Equation Modeling (CB-SEM). Hasil penelitian ini menunjukkan bahwa hedonic well-being memediasi hubungan antara pengalaman pengunjung terhadap niat berkunjung kembali secara signifikan. Selain itu, penelitian ini juga menegaskan pentingnya pengalaman berkesan dalam membangun hubungan emosional pengunjung dengan destinasi budaya. Penelitian ini mengonfirmasi penelitian-penelitian terdahulu terkait pariwisata budaya dengan fokus pada peran pengalaman emosional dan memori dalam mendorong loyalitas pengunjung. Penelitian ini berkontribusi pada pengembangan strategi pemasaran berbasis pengalaman emosional yang dapat diterapkan oleh pengelola Ramayana Ballet Prambanan, khususnya PT Taman Wisata Candi, untuk meningkatkan daya tarik dan keberlanjutan pariwisata budaya di Indonesia
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Cultural tourism plays a vital role in creating profound emotional experiences through interactions with arts, traditions, and cultural heritage. The Ramayana Ballet Prambanan performance is one of the attractions supporting cultural preservation and the sustainability of national tourism. This study's model is based on the Stimulus- Organism-Response (SOR) Theory, with hedonic well-being and autobiographical memory as mediating variables. The research sample consists of 240 respondents collected through surveys. Data analysis was conducted using the Covariance-Based Structural Equation Modeling (CB-SEM) method. The results indicate that hedonic well-being significantly mediates the relationship between visitor experiences and revisit intention. Furthermore, this study emphasizes the importance of memorable experiences in building emotional connections between visitors and cultural destinations.This research confirms previous studies on cultural tourism, focusing on the role of emotional experiences and memory in fostering visitor loyalty. It contributes to developing emotional experience-based marketing strategies that can be implemented by the Ramayana Ballet Prambanan management, particularly PT Taman Wisata Candi, to enhance the attractiveness and sustainability of cultural tourism in Indonesia

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Autobiographical Memory, Hedonic Well-Being, Pariwisata Budaya, Ramayana Ballet Prambanan, Re-visit intention. Stimulus-Organism-Response.
Subjects:	H Social Sciences > HB Economic Theory > HB801 Consumer behavior.
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Octavia Nashwa Harwike
Date Deposited:	23 Jul 2025 07:56
Last Modified:	23 Jul 2025 07:56
URI:	http://repository.its.ac.id/id/eprint/120868

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