The Use of Generative AI in Workplace: Driving Factors, Barriers, and Benefits

Samudra, Bima Surya (2025) The Use of Generative AI in Workplace: Driving Factors, Barriers, and Benefits. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

This study investigates the intention to use generative artificial intelligence (Gen AI) in the workplace based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Survey was conducted using an online platform and randomly distributed amongst office workers in Indonesia, gathered 150 responses. Data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that performance expectations and facilitating conditions significantly influence behavioral intentions to adopt Gen AI, while ease of use and social influence show limited impacts. Organizations should focus on developing infrastructure and providing technical support to better use in workplaces, thus increasing the adoption and satisfaction of users or workers with Gen AI technology.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Artificial Intelligence (AI), Unified Theory of Acceptance and Use of Technology (UTAUT), Manufacturing, Service.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD9980.5 Service industries--Quality control. Q Science > QA Mathematics > QA336 Artificial Intelligence
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Mr Bima Surya Samudra
Date Deposited:	24 Jul 2025 06:51
Last Modified:	24 Jul 2025 06:51
URI:	http://repository.its.ac.id/id/eprint/121167

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