Influencer Amplification: Unveiling The Power of Social Media in Boosting Brand Awareness Through Digital Marketing

alrizsadeva, nadya rafifa (2025) Influencer Amplification: Unveiling The Power of Social Media in Boosting Brand Awareness Through Digital Marketing. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

The rapid development of digital marketing has brought social media influencers to the forefront as powerful tools for enhancing brand awareness. This study explores how collaborations with social media influencers can amplify abrand’s visibility, examining communication strategies, content creation, and audience engagement methods that drive impactful campaigns. Through quantitative research involving business owners and marketing practitioners, the findings highlight that influencer credibility, relevance to brand values, and high engagement rates are critical to achieving success. The study also reveals that influencer collaborations not only improve brand recognition but also influence consumer behavior, purchasing decisions, and long-term loyalty. These insights offer valuable guidance for businesses seeking to strategically integrate influencer marketing into broader digital marketing initiatives.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Influencer marketing, Brand awareness, Digital marketing, Engagement, Consumer behavior
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5415.1265 Internet marketing. H Social Sciences > HF Commerce > HF5415.15 Branding (Marketing)
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Nadya Rafifa Alrizsadeva
Date Deposited:	30 Jul 2025 06:58
Last Modified:	30 Jul 2025 06:58
URI:	http://repository.its.ac.id/id/eprint/123290

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