Kurniawan, Nanang (2025) Pengembangan Model Adopsi Teknologi Fotovoltaik Surya Untuk Keperluan Komersial Dan Industri. Doctoral thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Tren global terhadap keberlanjutan telah mendorong pemanfaatan teknologi energi terbarukan, termasuk fotovoltaik surya, terutama di sektor komersial dan industri sebagai salah satu pengguna utama energi listrik. Penelitian ini bertujuan mengidentifikasi dan mengukur pengaruh berbagai faktor terhadap kesediaan menggunakan teknologi fotovoltaik surya serta merumuskan strategi peningkatannya. Identifikasi faktor dilakukan melalui tinjauan literatur sistematis yang kemudian dikembangkan bersama dengan teori perilaku terencana serta model perilaku terencana pro-lingkungan menjadi suatu model penelitian terintegrasi. Selanjutnya, responden dipilih melalui purposive sampling untuk penetapan klaster wilayah, kemudian dilakukan proportionate stratified random sampling untuk memastikan keterwakilan, dengan melibatkan pelaku usaha stasiun pengisian bahan bakar umum di Indonesia. Sebanyak 160 responden yang diperoleh melalui survei daring kemudian dianalisis dengan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dan fuzzy-set Qualitative Comparative Analysis (fsQCA) untuk mengukur apa pengaruh dari faktor-faktor penentu adopsi serta merumuskan bagaimana strategi peningkatannya. Hasil penelitian menunjukkan bahwa kesediaan pelaku usaha dalam mengadopsi teknologi fotovoltaik surya dipengaruhi oleh manfaat ekonomi yang dirasakan, manfaat lingkungan yang dirasakan, konsen lingkungan yang dirasakan, kemudahan penggunaan yang dirasakan, dukungan otoritas yang dirasakan, sikap terhadap perilaku, norma subjektif, dan kontrol perilaku yang dirasakan. Hasil penelitian juga mengungkapkan peran mediasi manfaat lingkungan yang dirasakan dalam hubungan antara kesadaran lingkungan yang dirasakan dengan sikap terhadap perilaku adopsi serta peran kemudahan penggunaan yang dirasakan dimana meskipun tidak memiliki pengaruh langsung terhadap sikap terhadap perilaku, faktor ini tetap berperan melalui interaksinya dengan variabel lain dalam mendukung niat adopsi. Di samping itu, penelitian ini juga merekomendasikan bahwa strategi holistik, seperti insentif ekonomi, dukungan regulasi, dan kampanye kesadaran yang menonjolkan manfaat teknologi bagi efisiensi biaya dan keberlanjutan lingkungan diperlukan untuk dapat meningkatkan adopsi fotovoltaik surya. Selain kontribusi praktis, hasil penelitian ini juga menegaskan relevansi teori perilaku terencana dan model pro-lingkungan dalam adopsi fotovoltaik surya. Temuan ini memperkuat pemahaman tentang faktor-faktor adopsi serta mendukung pengembangan model teoritis yang lebih komprehensif. Ke depan, penelitian perlu memperluas cakupan sektor dan wilayah, mengombinasikan data persepsi dan empiris, serta mengeksplorasi perilaku pasca-adopsi guna mendukung strategi adopsi energi berkelanjutan yang lebih efektif
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The worldwide shift towards sustainability has propelled the implementation of renewable energy technologies, notably solar photovoltaics, especially within the commercial and industrial sectors as significant power users. This study aims to identify and measure the influence of various factors on the willingness to adopt solar PV technology and to formulate strategies for its enhancement. The factors were identified through a systematic literature review and subsequently developed, together with the Theory of Planned Behavior and the Pro-Environmental Planned Behavior model, into an integrated research framework. Respondents were identified through purposive sampling to define regional clusters, followed by proportionate stratified random sampling to ensure proportional representation, involving fuel station business operators across Indonesia. A total of 160 respondents obtained through an online survey were then analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and fuzzy-set Qualitative Comparative Analysis (fsQCA) to assess the influence of adoption determinants and to formulate improvement strategies. The results indicate that the propensity of business stakeholders to embrace solar photovoltaic technology is affected by perceived economic benefits, perceived environmental benefits, perceived environmental concern, perceived ease of use, perceived authority support, attitude towards behavior, subjective norms, and perceived behavioral control. The research also emphasizes the mediating role of perceived environmental benefit in the relationship between perceived environmental concern and attitudes toward behavior as well as the role of perceived ease of use in influencing adoption intentions via its interaction with other factors. Furthermore, the research highlights the need for a comprehensive approach that encompasses economic incentives, regulatory support, and awareness initiatives that promote the cost-effectiveness and environmental sustainability of solar photovoltaic technology. This study underscores the significance of the theory of planned behavior and its pro-environmental extension for the adoption of solar photovoltaic technology. The results enhance comprehension of adoption factors and facilitate the creation of a more extensive theoretical framework. Future studies need to broaden sectoral and geographical scope, include both perceptual and empirical data, investigate the influence of perceived ease of use more thoroughly, and analyze post-adoption behaviors to improve the efficacy of sustainable energy adoption tactics.
| Item Type: | Thesis (Doctoral) |
|---|---|
| Uncontrolled Keywords: | faktor berpengaruh, kesediaan untuk menggunakan, adopsi teknologi fotovoltaik surya |
| Subjects: | H Social Sciences > HF Commerce T Technology > T Technology (General) |
| Divisions: | Interdisciplinary School of Management and Technology (SIMT) > 66105-Doctor of Technology Management (DMT) |
| Depositing User: | Nanang Kurniawan |
| Date Deposited: | 25 Nov 2025 05:59 |
| Last Modified: | 25 Nov 2025 05:59 |
| URI: | http://repository.its.ac.id/id/eprint/128827 |
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