Athallah, Rafid Ikbar (2026) Pengembangan Model Struktural Penggunaan Transportation Feeder Berbasis Aplikasi Untuk Rekomendasi Peningkatan Behavior Intention Menggunakan Structural Equation Modelling. Masters thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Konteks: Pertumbuhan penduduk yang terus meningkat di Indonesia menyebabkan peningkatan penggunaan kendaraan pribadi sebagai solusi mobilitas. Untuk meminimalisir penggunaan kendaraan pribadi, implementasi layanan Feeder Berbasis Aplikasi (AFT) menjadi salah satu pilihan. Permasalahan: Meskipun memiliki peran yang strategis, keberadaan AFT masih relatif belum populer, sementara pemahaman tentang faktor-faktor yang memengaruhi penerimaan layanan AFT masih terbatas. Hal ini dapat menghambat pengembangan aspek layanan yang diminati masyarakat. Tujuan: Penelitian ini bertujuan untuk mengembangkan model komprehensif adopsi layanan AFT dengan mengintegrasikan Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of The Technology 2 (UTAUT2), serta perceived risk dan environmental awareness untuk menyelidiki faktor determinan terhadap behavior intention. Penelitian ini juga bertujuan untuk memberikan rekomendasi berdasarkan temuan penelitian kepada penyedia layanan untuk mempertahankan eksistensi AFT. Data dan Metode: Data penelitian dikumpulkan melalui survei online dengan responden Warga Negara Indonesia yang berusia minimal 18 tahun. Survei tersebut terdiri dari 32 pertanyaan yang tersebar dalam 10 aspek dari layanan AFT. Pengumpulan data dilakukan pada 24 Juli 2025 hingga 2 Agustus 2025 dan berhasil mengumpulkan 210 responden valid. Hasil survei kemudian dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk mengetahui hubungan antar konstruk. Hasil: Hasil penelitian menemukan bahwa Behavior Intention (BI) secara signifikan dan positif dipengaruhi oleh Perceived Usefulness (PU), Social Influence (SI), Habit (HB), dan Environmental Awareness (EA). Konstruk PU dipengaruhi secara signifikan dan positif oleh Perceived Ease of Use (PEU), SI, serta negatif oleh Perceived Risk (PR)ss. Selain itu, konstruk SI memiliki pengaruh negatif yang kuat terhadap PR, serta pengaruh positif yang kuat terhadap PEU dan PU. Kontribusi Penelitian: Penelitian ini mengembangkan kerangka teori komprehensif determinan adopsi AFT, serta memperluas penelitian adopsi teknologi di masyarakat. Temuan penelitian dapat memberikan wawasan bagi penyedia layanan AFT tentang determinan niat penggunaan. Model yang diusulkan juga dapat menjadi landasan bagi penelitian lanjutan.
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Context: The growing population in Indonesia has led to an increased reliance on private vehicles as a mobility solution. To minimize private vehicle use, Application-Based Feeder Transport (AFT) services has been implemented as viable alternative. Problem: Despite its strategic role, AFT adoption remains limited and understanding of factors influencing acceptance is insufficient, which may hinder service development of feature favored by users. Objective: This study aims to develop a comprehensive adoption model for AFT services by integrating the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), perceived risk, and environmental awareness to investigate determinants of behavioral intention. The study also seeks to provide evidence-based recommendations to service providers to help sustain the presence of AFT. Data and Methods: An online survey of Indonesian citizens aged ≥18 (Comprised of 32 items across 10 AFT aspects) was conducted to gather the data. The survey was conducted from 24 July to 2 August 2025, yielding 210 valid responses. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine relationships among constructs. Results: The findings indicate that behavioral intention (BI) is significantly and positively influenced by perceived usefulness (PU), social influence (SI), habit (HB), and environmental awareness (EA). The construct PU is significantly and positively influenced by perceived ease of use (PEU) and SI, and negatively influenced by perceived risk (PR). In addition, SI exerts a strong negative effect on PR and strong positive effects on PEU and PU. Research Contribution: his study develops a comprehensive theoretical framework of determinants for AFT adoption and extends research on technology adoption in the community. The findings offer actionable insights for AFT service providers regarding the determinants of usage intention, and the proposed model can serve as a foundation for future research.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Partial Least Squares Structural Equation Modeling, Technology Acceptance Model, Unified Theory of Acceptance and Use of The Technology 2, Transportasi Feeder Berbasis Aplikasi, Behavior Intention, Perceived Usefulness, Application-based Feeder Transportation, Partial Least Squares Structural Equation Modeling, Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology 2, Behavior Intention, Perceived Usefulness |
| Subjects: | H Social Sciences > HA Statistics > HA31.35 Analysis of variance H Social Sciences > HA Statistics > HA31.3 Regression. Correlation. Logistic regression analysis. H Social Sciences > HE Transportation and Communications > HE311.I4 Urban transportation H Social Sciences > HE Transportation and Communications > HE336.C5 Choice of transportation H Social Sciences > HF Commerce > HF5415.32 Consumers' preferences T Technology > T Technology (General) > T58.6 Management information systems |
| Divisions: | Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 59101-(S2) Master Thesis |
| Depositing User: | Rafid Ikbar Athallah |
| Date Deposited: | 13 Jan 2026 03:39 |
| Last Modified: | 13 Jan 2026 03:39 |
| URI: | http://repository.its.ac.id/id/eprint/129538 |
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