Ghifari, Muhammad Ikbar (2026) Perancangan Media Sosial Instagram Kopindosat Sebagai Sarana Meningkatkan Awareness. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Kopindosat merupakan koperasi yang ditujukan bagi pegawai Indosat dan memiliki berbagai manfaat serta layanan bagi anggotanya. Namun, masih ada pegawai yang belum mengetahui informasi mengenai Kopindosat secara jelas. Tujuan penelitian ini adalah untuk merancang media sosial Instagram Kopindosat sebagai sarana meningkatkan kesadaran (awareness) dan menarik minat pegawai Indosat agar menjadi anggota Kopindosat, Memudahkan akses informasi mengenai keuntungan menjadi keanggotaan Kopindosat, serta memudahkan pegawai Indosat dalam melakukan pendaftaran sebagai anggota. Metode perancangan desain dilaksanakan menggunakan pendekatan design thinking by research. Pengumpulan data dilakukan melalui observasi dan kuesioner yang kemudian digunakan sebagai dasar dalam penyusunan strategi konten dan desain visual Instagram. Hasil perancangan berupa desain feed Instagram yang informatif. Luaran perancangan ini diharapkan dapat membantu meningkatkan awareness pegawai terhadap Indosat dan memudahkan pegawai untuk mendapatkan informasi tentang Kopindosat.
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Kopindosat is a cooperative intended for Indosat employees and provides various benefits and services for its members. However, there are still employees who do not clearly understand the information about Kopindosat. Therefore, this study was conducted to design Kopindosat’s Instagram social media as a means of increasing awareness. The objectives of this design are to increase awareness of Kopindosat among Indosat employees, facilitate access to information regarding the benefits of Kopindosat membership, and make it easier for Indosat employees to register as members. The method used in this design includes data collection through observation and questionnaires, which were then used as the basis for developing the content strategy and visual design of the Instagram account. The result of this design is an informative Instagram feed design that is aligned with Kopindosat’s identity. It is expected that this design will help increase employees’ awareness of Kopindosat and make it easier for Indosat employees to obtain information about Kopindosat.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Media Sosial, Instagram, Kopindosat, Koperasi, Social Media, Instagram, Kopindosat, Cooperative. |
| Subjects: | H Social Sciences > HF Commerce > HF5549.5.P7 Promotions. T Technology > T Technology (General) |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis |
| Depositing User: | Muhammad Ikbar Ghifari |
| Date Deposited: | 01 Aug 2026 05:46 |
| Last Modified: | 01 Aug 2026 05:46 |
| URI: | http://repository.its.ac.id/id/eprint/141469 |
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