Peran Implementasi Esg (Enviromental, Social, And Governance) Dan Citra Perusahaan Hijau Terhadap Minat Melamar Kerja Lulusan Baru Pada Industri Pertambangan Sumber Daya Alam

Zaman, Shawal Arka (2026) Peran Implementasi Esg (Enviromental, Social, And Governance) Dan Citra Perusahaan Hijau Terhadap Minat Melamar Kerja Lulusan Baru Pada Industri Pertambangan Sumber Daya Alam. Other thesis, Institut Teknologi Sepuluh Nopemeber.

Text 5031221102-Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only Download (25MB) | Request a copy

Abstract

Industri pertambangan sumber daya alam di Indonesia menghadapi tantangan ganda. Tuntutan keberlanjutan terus meningkat, sementara daya tarik industri ini sebagai tempat bekerja terus menurun, terutama di kalangan lulusan baru. Pencari kerja muda kini menjadikan nilai lingkungan, sosial, dan tata kelola sebagai faktor penting dalam keputusan karier. Perusahaan pertambangan karena itu perlu menerapkan praktik ESG sekaligus mengkomunikasikannya secara efektif melalui Green Employer Branding. Penelitian ini menganalisis pengaruh implementasi ESG terhadap minat melamar kerja lulusan baru, baik secara langsung maupun melalui peran mediasi Green Employer Branding, pada industri pertambangan sumber daya alam di Indonesia. Penelitian ini menggunakan metode survei kuantitatif yang menyasar lulusan baru yang pernah mempertimbangkan bekerja di sektor pertambangan. Data dari 150 responden valid dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS 4. Hasil penelitian mengonfirmasi keempat hipotesis. Implementasi ESG berpengaruh positif dan signifikan terhadap Green Employer Branding. Green Employer Branding berpengaruh positif dan signifikan terhadap minat melamar kerja. Implementasi ESG juga berpengaruh positif dan signifikan secara langsung terhadap minat melamar kerja. Green Employer Branding memediasi secara parsial hubungan antara implementasi ESG dan minat melamar kerja. Temuan ini menunjukkan bahwa implementasi ESG memainkan peran sentral dalam membentuk daya tarik perusahaan pertambangan sebagai pemberi kerja, dengan jalur langsung yang tetap lebih kuat dibandingkan jalur mediasi melalui Green Employer Branding, serta memberikan panduan praktis bagi perusahaan pertambangan yang ingin memperkuat rekrutmen lulusan baru melalui komunikasi ESG yang kredibel.
====================================================================================================================================
The natural resource mining industry in Indonesia faces a dual challenge. Sustainability demands keep rising, while workforce attractiveness keeps declining, especially among fresh graduates. Young job seekers now treat environmental, social, and governance values as a key factor in career decisions. Mining companies must therefore implement ESG practices and communicate them effectively through green employer branding. This study examines the effect of ESG implementation on fresh graduates' job application intention, both directly and through the mediating role of Green Employer Branding in Indonesia's natural resource mining industry. The study uses a quantitative survey method targeting fresh graduates who have considered working in the mining sector. Data from 150 valid respondents are analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4. The results confirm all four hypotheses. ESG implementation has a positive and significant effect on Green Employer Branding. Green Employer Branding has a positive and significant effect on job application intention. ESG implementation also has a positive and significant direct effect on job application intention. Green Employer Branding partially mediates the relationship between ESG implementation and job application intention. These findings indicate that ESG implementation plays a central role in shaping the attractiveness of mining companies as employers, with the direct path remaining stronger than the mediated path through green employer branding, and they offer practical guidance for mining companies seeking to strengthen recruitment among fresh graduates through credible ESG communication.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Citra Perusahaan Hijau, ESG, Industri Pertambangan, Lulusan Baru, Minat Melamar Kerja, SEM-PLS, Signaling Theory, Theory of Planned Behavior,Environmental Social Governance, Fresh Graduates, Green Employer Branding, Job Application Intention, Mining Industry, PLS-SEM, Signaling Theory, Theory of Planned Behavior.
Subjects:	H Social Sciences > HF Commerce > HF5549 Job analysis. Personnel management. Employment management
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	Shawal Arka Zaman
Date Deposited:	01 Aug 2026 06:51
Last Modified:	01 Aug 2026 06:51
URI:	http://repository.its.ac.id/id/eprint/141837

Actions (login required)

View Item