Abroor, Muhammad Isham (2026) Analisis Strategic Inventory oleh Online Retailer dengan Integrasi Product Review dan Insentif Rebate. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Dalam persaingan bisnis yang semakin ketat, perusahaan perlu mengelola rantai pasok secara efektif untuk meningkatkan daya saing dan profitabilitas. Salah satu strategi yang digunakan retailer adalah strategic inventory, yaitu menyimpan persediaan secara sengaja untuk digunakan sebagai alat tawar terhadap manufacturer pada periode berikutnya. Di sisi lain, perkembangan e-commerce menjadikan product review sebagai faktor penting yang memengaruhi persepsi kualitas dan permintaan konsumen, sedangkan rebate digunakan sebagai insentif untuk mendorong pembelian dan meningkatkan jumlah ulasan. Penelitian ini bertujuan mengembangkan model keputusan pada sistem rantai pasok dua tingkat yang terdiri dari manufacturer dan retailer dengan mempertimbangkan strategic inventory, product review, dan rebate. Model menggunakan pendekatan game theory dua periode dengan dua skenario, yaitu retailer membuka review tanpa rebate dan retailer membuka review dengan rebate. Pada periode pertama manufacturer menentukan wholesale price, kemudian retailer menentukan pembelian, penjualan, dan rebate pada skenario kedua, sedangkan pada periode kedua manufacturer kembali menentukan wholesale price dan retailer menentukan pembelian lanjutan dengan mempertimbangkan sisa persediaan periode pertama. Model diselesaikan melalui analisis optimasi dan backward induction untuk memperoleh solusi ekuilibrium. Hasil penelitian menunjukkan bahwa holding cost merupakan parameter yang paling dominan dalam memengaruhi keputusan strategic inventory. Sementara itu, biaya produksi menurunkan profit melalui peningkatan wholesale price, effort menurunkan efektivitas pembentukan product review, dan sensitivitas review meningkatkan permintaan periode kedua. Selain itu, penerapan rebate tidak selalu menghasilkan profit yang lebih tinggi dibandingkan skenario tanpa rebate, namun lebih efektif pada kondisi holding cost dan biaya produksi yang rendah serta sensitivitas review yang tinggi.
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In an increasingly competitive business environment, companies are required to manage their supply chains effectively to enhance competitiveness and profitability. One strategy adopted by retailers is strategic inventory, which refers to intentionally holding inventory as a bargaining tool against manufacturers in subsequent periods. Meanwhile, the rapid growth of e-commerce has made product reviews an important factor influencing consumers' perceived product quality and purchasing decisions, while rebates are commonly used as incentives to encourage purchases and increase the number of reviews. This study aims to develop a decision-making model for a two-echelon supply chain consisting of a manufacturer and a retailer by incorporating strategic inventory, product reviews, and rebate incentives. The model is formulated as a two-period Stackelberg game under two scenarios: a retailer offering product reviews without rebates and a retailer offering product reviews with rebate incentives. In the first period, the manufacturer determines the wholesale price, after which the retailer decides the order quantity, sales quantity, and rebate in the second scenario. In the second period, the manufacturer again determines the wholesale price, and the retailer decides the replenishment quantity by considering the remaining inventory carried over from the first period. The model is solved using optimization analysis and backward induction to obtain the equilibrium solution. The results indicate that holding cost is the most influential parameter affecting strategic inventory decisions. In addition, production cost reduces supply chain profitability by increasing the wholesale price, review effort decreases the effectiveness of product review generation, and review sensitivity increases demand in the second period. Furthermore, the rebate strategy does not always generate higher profits than the non-rebate scenario; however, it performs better under conditions of low holding costs, low production costs, and high review sensitivity.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Strategic Inventory, Product Review, Rebate, Game Theory, Rantai Pasok, Strategic Inventory, Product Reviews, Rebate, Game Theory, Supply Chain. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD38.5 Business logistics--Cost effectiveness. Supply chain management. ERP H Social Sciences > HF Commerce > HF5416.5 Pricing Q Science > QA Mathematics > QA269 Game theory |
| Divisions: | Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis |
| Depositing User: | Muhammad Isham Abroor |
| Date Deposited: | 03 Aug 2026 07:15 |
| Last Modified: | 03 Aug 2026 07:15 |
| URI: | http://repository.its.ac.id/id/eprint/142245 |
Available Versions of this Item
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Analisis Strategic Inventory oleh Online Retailer dengan Integrasi Product Review dan Insentif Rebate. (deposited 03 Aug 2026 07:07)
- Analisis Strategic Inventory oleh Online Retailer dengan Integrasi Product Review dan Insentif Rebate. (deposited 03 Aug 2026 07:15) [Currently Displayed]
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