Chelsi, Pranindyasari (2019) Persepsi dan Perilaku Wisatawan Muslim Indonesia terhadap Layanan Pariwisata Halal pada Tujuan Negara Non Muslim. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Jumlah wisatawan muslim dunia yang terus meningkat menyebabkan peluang yang besar bagi pasar pariwisata halal. Dengan jumlah penduduk muslim terbesar di dunia, Indonesia memiliki potensi berkembangnya layanan pariwisata halal. Sedangkan, wisatawan muslim lebih sering mengunjungi negara non mayoritas muslim yang kurang memahami kebutuhan pariwisata halal. Penelitian ini dilakukan dengan tujuan untuk mengidentifikasi karakteristik wisatawan muslim Indonesia yang dominan saat berkunjung ke negara non mayoritas muslim; mengidentifikasi atribut pariwisata halal yang menjadi pertimbangan wisatawan muslim serta menganalisis pengaruh atribut pariwisata halal terhadap affective destination image, overall destination image, niat berkunjung kembali dan minat rekomendasi. Desain penelitian yang digunakan adalah konklusif deskriptif multiple cross-sectional. Teknik sampling yang digunakan adalah panel recruited online sampling. Analisis data menggunakan analisis multiatribut (Fishbein) dan structural equation modelling (SEM). Pengumpulan data dilakukan dengan penyebaran kuesioner secara online pada 268 sampel. Hasil penelitian ini menunjukkan atribut layanan pariwisata halal yang dianggap paling penting bagi wisatawan muslim adalah keamanan dan makanan, minuman halal. Terdapat kecenderungan pengaruh positif dan signifikan dari atribut layanan pariwisata halal terhadap destination image, niat berkunjung kembali dan minat rekomendasi. Terdapat lima atribut layanan pariwisata halal yaitu halal social environment, halal facilities, halal food and beverages, halal local and staff dan halal services yang dapat menjadi landasan strategi pemasaran biro pariwisata negara non mayoritas muslim untuk menciptakan destination image yang menguntungkan, meningkatkan niat untuk berkunjung kembali dan memberikan rekomendasi word of mouth secara efektif berdasarkan kebutuhan konsumen. Implikasi manajerial dapat digunakan untuk meningkatkan minat berkunjung kembali ke negara non muslim yang ditujukan kepada penyedia jasa pariwisata, biro pariwisata negara non muslim dan agen travel.
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The world Muslim tourists are increasing rapidly and have great opportunities for the halal tourism market. Indonesia, with the largest Muslim population in the world, has the potential to develop halal tourism services. Muslim tourists often visit non-majority Muslim countries that not understand the halal aspects. This study was conducted to identify the dominant characteristics of Indonesian Muslim tourists when visiting non-majority Muslim countries; identify halal tourism attributes that are considered by Muslim tourists and analyze the attributes of halal tourism to the destination image, revisit intention and recommendation intention. This research is conclusive descriptive multiple cross-sectional. The sampling technique used is the panel recruited online sampling. Data analysis used multiattribute analysis (Fishbein) and structural equation modeling (SEM). Data collection was carried out using an online questionnaire distributed to 268 samples. The results of this study indicate that the most important attributes of halal tourism for Muslim tourists are security and halal food and beverages. There is a positive and significant effect of halal tourism attributes on the destination image, revisit intention and recommendation intention. There are five attributes of halal tourism: halal social environment, halal facilities, halal food and beverages, halal local and staff and halal services can be useful for marketers in tourism industries to create a favorable destination image, increase revisit intention and contributing the word of mouth effectively based on consumer needs. Managerial implications can be used to increase revisit intention to non majority muslim countries that can be applied to tourism providers, non muslim majority tourism organization and travel agent.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSMB 658.834 3 Pra p-1 |
| Uncontrolled Keywords: | Atribut Pariwisata Halal, Behavior Intention, Destination Image, Halal Tourism Marketing, Pariwisata Halal, Wisatawan Muslim |
| Subjects: | H Social Sciences > HB Economic Theory > HB801 Consumer behavior. |
| Divisions: | Faculty of Business and Management Technology > Management Technology > (S1) Undergraduate Theses |
| Depositing User: | Chelsia Pranindyasari |
| Date Deposited: | 08 Apr 2025 07:39 |
| Last Modified: | 08 Apr 2025 07:39 |
| URI: | http://repository.its.ac.id/id/eprint/67207 |
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