Analisis Pendekatan Kualitatif Penerimaan Konsumen Terhadap Implementasi/Adopsi Teknologi Informasi Layanan Finansial Melalui Internet - Consumen Acceptance Qualitative Study Analysis Towards The Implementation/Adoption Of Information Technology Internet Finansial Services

Puspaningrum, Karen Tania (2015) Analisis Pendekatan Kualitatif Penerimaan Konsumen Terhadap Implementasi/Adopsi Teknologi Informasi Layanan Finansial Melalui Internet - Consumen Acceptance Qualitative Study Analysis Towards The Implementation/Adoption Of Information Technology Internet Finansial Services. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Banyaknya teknologi informasi yang memberikan layanan saat ini diharapkan dapat membantu untuk memenuhi kebutuhan dari para konsumen. Tidak ada jaminan bahwa kemajuan teknologi akan selalu diikuti dengan kesuksesan adopsi oleh konsumen, oleh sebab itu penerimaan konsumen dan keinginan untuk mengadopsi atau menerima teknologi informasi tersebut merupakan aspek penting bagi pemasaran bagi layanan teknologi informasi tersebut. Pengujian terhadap kasus penerapan layanan finansial melalui internet, dapat dilihat sebagai sebuah inovasi dalam service delivery. Studi kualitatif dengan menggunakan model Roger, tentang penerimaan atribut-atribut adopsi telah memperkuat konsep Baeur tentang penerimaan risiko. Penerimaan atribut-atribut adopsi terbukti penting untuk menghitung keputusan pemakaian oleh konsumen. Pengujian dilakukan dengan menggunakan metode penelitian kualitatif agar dapat menggali lebih banyak informasi. Hasil akhir dari penelitian ini adalah bagaimana atribut-atribut adopsi tersebut dapat memberikan pengaruh bagi konsumen dan kemungkinan munculnya faktor baru pada informan dalam melakukan adopsi teknologi informasi. ======================================================================================================================== The large number of information technology that provides services are expected to help the needs of consumer. There’s no guarantee that advances in technology will always followed by the successful of adoption by consumer, therefore consumer acceptance and willingness to adopt or receive the information technology is an important aspect for the marketing of information technology services. The calibration of the case of the internet finansial services via internet can be seen as an innovation of service delivery. Rogers model using qualitative study, acceptance of the adoption attributes of Baeur concept has strengthened the acceptance concept of risk. The acceptance of atrributes proves that it is crucial to adopt the decision usage by consumers. This research is using by qualitative methods to get more information. The result of this research is how the atrributes of adoption can give effect to the consumer and the possibility of the emergence of the new factors on informants in adopting information technology.

Item Type: Thesis (Undergraduate)
Additional Information: RSSI 006.7 Pus a
Uncontrolled Keywords: Adopsi TI, Layanan Finansial, Metode Kualitatif, Penerimaan Konsumen, IT Adoption, Financial Services, Qualitative Methods, Consumers Acceptance
Subjects: T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5105.888 Web sites--Design.
Divisions: Faculty of Information Technology > Information System
Depositing User: ansi aflacha
Date Deposited: 22 Nov 2019 08:20
Last Modified: 22 Nov 2019 08:20
URI: http://repository.its.ac.id/id/eprint/71990

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