Putri, Atika Isti Aditya (2020) Identifikasi Faktor-Faktor Yang Mempengaruhi Perceived Value Terhadap Niat Adopsi Mobil Ramah Lingkungan. Other thesis, Institut Teknologi Sepuluh Nopember.
Preview |
Text
09111640000013-Undergraduate_Thesis.pdf - Accepted Version Download (6MB) | Preview |
Abstract
Industri otomotif merupakan industri yang memainkan peran penting dalam perekonomian dan ketenagakerjaan Indonesia. Namun, peran industri otomotif tidak hanya dilihat dari kedua aspek tersebut tetapi juga dari aspek lingkungan. Maka munculah tren kendaraan ramah lingkungan salah satunya Mobil Low Carbon Emission Vehicle (LCEV). Namun, penjualan mobil Low Carbon Emission Vehicle (LCEV) tergolong sedikit karena peminat mobil masih rendah. Masyarakat masih enggan beralih menggunakan mobil LCEV karena berbagai faktor. Oleh karena itu, penelitian ini bertujuan untuk mengidentifikasi faktor yang mempengaruhi masyarakat Indonesia dalam mengadopsi mobil LCEV serta sikap dan kepercayaan mereka terhadap atribut mobil. Tujuan penelitian ini diselesaikan dengan menggunakan metode Partial Least Square¬ – Structural Equation Model (PLS-SEM) dan analisis multiatribut. Pengumpulan data dilakukan dengan penyebaran online survey pada 99 sampel menggunakan teknik snowball, purposive dan convenience sampling. Penelitian yang mengadopsi model Value Based Adoption Model (VAM) ini menghasilkan temuan bahwa bahwa operational economic benefit, eco-friendly benefit, dan driving enjoyment benefit berpengaruh positif signifikan sedangkan charging risk berpengaruh negatif terhadap perceived value pada mobil Low Carbon Emission Vehicle (LCEV). Disisi lain, non-financial policies memoderasi hubungan perceived value secara positif terhadap niat adopsi. Atribut keamanan, usia baterai dan pengurangan polusi dianggap penting bagi pengguna mobil LCEV. Implikasi manajerial dapat digunakan untuk meningkatkan niat adopsi yang ditujukan kepada perusahaan otomotif, start-up, dan pemerintah Indonesia.
==================================================================================================================================
The automotive industry is an industry that plays an important role in the Indonesian economy and employment. However, the role of the automotive industry is not only seen in both aspects but also from the environmental aspect. Then came the trend of environmentally friendly vehicles, one of which is the Low Carbon Emission Vehicle (LCEV). However, sales of Low Carbon Emission Vehicle (LCEV) cars are relatively small because car enthusiasts are still low. People are still reluctant to switch to using LCEV cars due to various factors. Therefore, this study aims to identify factors that influence Indonesian people in adopting LCEV cars, their attitudes, and beliefs about car attributes. The purpose of this study was completed using the Partial Least Square - Structural Equation Model (PLS-SEM) method and multi-attribute analysis. Data collection was carried out by distributing online surveys on 99 samples using snowball, purposive and convenience sampling. This research adopts the Value Based Adoption Model (VAM) finding that the operational economic benefits, eco-friendly benefits, and driving enjoyment benefits have a significant positive effect while charging risk negatively affects the perceived value of the Low Carbon Emission Vehicle (LCEV). On the other hand, non-financial policies moderate the perceived value relationship positively towards adoption intentions. Safety attributes, battery life, and pollution reduction are considered important for LCEV car users. Managerial implications can be used to increase adoption intentions aimed at automotive companies, start-ups, and the Indonesian government.
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSMB 658.834 3 Put i-1 |
| Uncontrolled Keywords: | Perceived Value, Niat Adopsi, Mobil Low Carbon Emission Vehicle (LCEV), Value Based Adoption Model (VAM) |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. H Social Sciences > HE Transportation and Communications > HE336.C5 Choice of transportation H Social Sciences > HF Commerce > HF5415.127 Market segmentation. Target marketing |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Atika Isti Aditya Putri |
| Date Deposited: | 19 Mar 2025 04:10 |
| Last Modified: | 19 Mar 2025 04:12 |
| URI: | http://repository.its.ac.id/id/eprint/73530 |
Actions (login required)
 |
View Item |