Suhartati, Istiana (2016) Perancangan Buku Panduan Visual Upacara Adat Jawa Menyambut Kelahiran Bayi Hingga Usia 1 Tahun. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Kebudayaan tradisional di masyarakat kini sudah mulai menghilang secara
perlahan, khusunya di Jawa yang memiliki beragam kebudayaan adat seperti
upacara adat untuk bayi. Akibat perkembangan jaman dan kurangnya perhatian
masyarakat upacara adat Jawa untuk bayi sering dikesampingkan oleh
masyarakat. Adanya keraguan akan kegunaan sebuah upacara adat membuat
masyarakat meninggalkan upacara adat tersebut. Selain itu kurangnya
dokumentasi dan inventarisasi terhadap upacara adat Jawa untuk bayi juga
membuat keberadaan upacara adat mulai terlupakan. Berdasar pada latar
belakang, dilakukan sebuah riset mengenai minat masyarakat terhadap upacara
adat Jawa untuk bayi. Riset yang dilakukan berupa pengambilan data – data
konten dan riset target segmen melalui metode wawancara, observasi dan
kuisioner. Setelah data – data terkumpul maka dilakukan analisa data untuk
menentukan target segmen dan media apa yang sesuai diterapkan kepada target
segmen. Buku panduan visual upacara adat Jawa menyambut kelahiran bayi
hingga usia 1 tahun yang berbasis ilustrasi infografi dan fotografi dipilih
berdasarkan pada hasil analisa kebutuhan profil target segmen. Buku dengan
konten prosesi upacara adat Jawa yang dilengkapi pembuatan perlengkapan
disajikan dengan infografis yang memandu serta fotografi sebagai pemikat dalam
buku. Desain kekinian dalam buku dipergunakan untuk meminimalisir kesan kuno
namun tidak mengurangi nuansa kebudayaan dari konten buku.
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Nowadays, traditional culture in people already started to dissapear
slowly, especially in Javanese that have many indigenous culture like traditional
ceremony for baby. Because of time development effect and lack of people
attention about Javanese ceremony for baby often overlooked by people. Their
doubts about traditional ceremony function make people abandon that ceremony.
Besides, lack of documentation and stocktaking about Javanese ceremony for
baby make traditional ceremony existence began to wonder. Based on the
background issue, we take a research about people interest to Javanese
traditional ceremony for baby. Research conducted to collected data content and
target segments research through interviews, observation and questionnaire. After
all data have been collected, conducted research of the target segment and what
media that suitable with the target segment. Visual guide book about Javanese
traditional ceremony for greeting baby birth until 1 year old that based on
infographic illustration and photography choosed from analysis result about
target segment profil need. The book with Javanese traditional ceremony
procession content will completed with how to making supplies for procession
that presented with guiding infographic and photography as towing interests in
the book. Contemporary design in the book used to minimalized ancient
impression but did not reduce cultural style from book content.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSDP 741.64 Suh p 3100016067230 |
| Uncontrolled Keywords: | upacara tradisional, upacara adat bayi, Jawa, Indonesia, traditional ceremony, traditional baby ceremony, Javanese, Indonesian |
| Subjects: | Z Bibliography. Library Science. Information Resources > Z116.A3 Book design. |
| Divisions: | Faculty of Architecture, Design, and Planning > Industrial Product Design > 90231-(S1) Undergraduate Thesis |
| Depositing User: | - Davi Wah |
| Date Deposited: | 05 Mar 2020 06:30 |
| Last Modified: | 05 Mar 2020 06:30 |
| URI: | http://repository.its.ac.id/id/eprint/75334 |
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