Perancangan Video Promosi “Jelajah Pantai Tulungagung” Untuk Menunjang Potensi Wisata Pantai Di Kabupaten Tulungagung

Swari, Laila Ratna (2016) Perancangan Video Promosi “Jelajah Pantai Tulungagung” Untuk Menunjang Potensi Wisata Pantai Di Kabupaten Tulungagung. Undergraduate thesis, Institut Teknologi Sepuluh Nopember Surabaya.

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Abstract

Kabupaten Tulungagung yang berbatasan langsung dengan Samudera Hindia menguntungkan wilayah ini sehingga memiliki banyak bibir pantai yang berpotensi sebagai sarana wisata. Beberapa pantai tersebut sempat menjadi tren wisata di kalangan netizen pada musim liburan tahun 2015. Meskipun begitu, ternyata berdasarkan google trends, hasil penelitian Dinas Pariwisata Jawa Timur dan hasil kuesioner yang disebarkan secara acak ke seluruh wilayah Indonesia khususnya Jawa, maka popularitas deretan Pantai Tulungagung masih direntang bawah dibandingkan deretan Pantai Pacitan dan Blitar. Penelitian ini mengkaji tentang daya tarik wisata pantai-pantai di Tulungagung dan seberapa besar kegiatan promosi yang telah dilakukan. Proses penelitian ini terbagi menjadi dua tahap, yaitu tahap pra riset yang mengkaji tentang dasar penggunaan tema judul, serta tahap riset yang mengkaji tentang konten obyek perancangan. Sumber datanya didapat dari wawancara narasumber, observasi, penggalian data ke Bappeda Tulungagung, kuesioner yang disebarkan secara online, studi pustaka dari jurnal ilmiah dan penggalian data melalui situs-situs perjalanan online. Hasil luaran dari perancangan ini yaitu video promosi yang merepresentasikan daya tarik wisata pantai di kabupaten Tulungagung dengan konsep “Jelajah Pantai Tulungagung”. Konten wisatanya terdiri dari enam obyek wisata yang terseleksi dari berbagai parameter daya tarik wisata. Hasil luaran tersebut dapat memberikan akses informasi dan mempersuasi target audiens untuk mengunjungi lokasi wisata guna membantu program pengembangan pariwisata daerah oleh Dinas Pariwisata Pemuda dan Olahraga Kabupaten Tulungagung (DISPARPORA) selaku pihak stakeholder ================================================================================================= Tulungagung regency which was directly adjacent with Indian Ocean brought an advantage in the form of its beautiful shorelines and its potencies as facilities for tourism. Some of those beaches were the belle of natural tourism at Tulungagung on holiday weeks in 2015. Even so, based on Google trends, research result of Dinas Pariwisata Jawa Timur and the result of questionnaires that distributed randomly in Indonesia county, especially province of Java, Tulungagung’s beaches were still less popular than other beaches in Pacitan and Blitar. This research studied the appeal of Tulungagung's beaches and how much promotions activities had been done for it. This research's process was divided into two parts, the pra-research which studied the basic of using the title's theme, with its datas being acquired from depth-interviews, observations, data-digging in Bappeda Tulungagug, online questionnaires, literature study from scientific journals, and data-digging through online travellig sites. The output of this research was a promotional video which represented the appeals of Tulungagung's beaches with the concept "Jelajah Pantai Tulungagung" (Explore Tulungagung's Beaches). The tourism contents consisted of six tourism objects, selected based on appeal's parameter. The said output could give information access and persuade audiences target to visit the tourism objects and help the development of local tourism's programs by DISPARPORA as the stakeholder

Item Type: Thesis (Undergraduate)
Additional Information: RSDP 778.59 Swa p
Uncontrolled Keywords: pantai Tulungagung, video promosi, wisata pantai
Subjects: H Social Sciences > HF Commerce > HF5843 Outdoor advertising. Billboards. Posters
P Language and Literature > PN Literature (General) > PN1992.94 Video recordings--Production and direction.
Divisions: Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User: EKO BUDI RAHARJO
Date Deposited: 04 May 2020 05:30
Last Modified: 04 May 2020 05:30
URI: http://repository.its.ac.id/id/eprint/75939

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