Kurniawan, Hendry (2016) Perancangan Video Promosi Pasar Seni Tradisional Kumbasari Sebagai Pusat Busana Khas Bali Di Denpasar Perancangan Video Promosi Pasar Seni Tradisional Kumbasari Sebagai Pusat Busana Khas Bali Di Denpasar. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Pasar Seni Tradisional Kumbasari merupakan salah satu pasar seni tradisional
yang terbesar di Bali, yang dikelola Perusahaan Daerah (PD) Pasar Kota Denpasar.
Pasar ini menjual beraneka ragam barang seperti, kain, kerajinan tangan, makanan,
pajangan, sarana persembahyangan bagi umat Hindu, dan lainnya. Akan tetapi,
kondisi pasar Kumbasari saat ini sepi pengunjung, hanya sedikit wisatawan
nusantara yang mengetahui pasar Kumbasari sebagai tempat berbelanja oleh-oleh
khas Bali di Denpasar, sebagian besar memilih pusat oleh-oleh modern sebagai
tempat berbelanja. Maka dari itu perlu adanya usaha untuk memperkenalkan pasar
Kumbasari sebagai pilihan alternatif berbelanja oleh-oleh khas Bali di Denpasar.
Beberapa metode penelitian yang digunakan penulis untuk mengatasi permasalahan
di atas diantaranya seperti, penelitian deskriptif berupa pengolahan data sekunder,
observasi lapangan, dokumentasi, depth interview, kuesioner, diagram afiniti,
brainstorming dan sketsa untuk menyampaikan konsep desain yang disimpulkan.
Kemudian luaran desain yang dihasilkan diujikan dengan post test kepada target
pasar. Hasil akhir dari perancangan ini berupa video promosi untuk memperkenalkan
dan mempromosikan pasar Kumbasari ke wisatawan nusantara, sehingga wisatawan
nusantara mengetahui dan berkunjung ke pasar Kumbasari. Nantinya hasil akhir
dari penilitian ini akan diimplementasikan dalam bentuk video promosi yang
ditempatkan di berbagai media, seperti website PD Pasar Kota Denpasar, website
travel, Youtube, dan Youtube ads, Facebook, dan BBM.
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Kumbasari Traditional Art Market is the one of the biggest traditional art market in Bali, managed by Regional Market Companies of Denpasar City Government. This market offers many kind of goods such as, silks, wooden craftings, hand crafts, foods, decorations, religious equipments for Hinduism, etc. However, the current condition of Kumbasari is unable to attract domestic tourists and only a few of them know about this market. Instead, most tourists go to modern souvenir shops in Denpasar. Therefore, a strategy to promote Kumbasari Market as an alternative Balinese souvenir shop in Denpasar is imperative. This research used comprehensive methods that includes descriptive research such as secondary source’s tabulation, observasion, documentation, depth interview, questionnaire, affinity diagram, brainstorming and sketching in order to deliver the core message. This research also adopt post- design research by gathering feedback from targeted audience towards the final design. The final result of this project is a promotion video to promote Kumbasari market to domestic tourists, so domestic tourist come to Kumbasari Market. It is designated to be implemented into Regional Market Companies of Denpasar City Government website, travel website, Youtube, Youtube ads, Facebook, and BBM.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSDP 778.59 Kur p |
| Uncontrolled Keywords: | Promosi pariwisata, Video promosi, Pasar tradisional |
| Subjects: | H Social Sciences > HF Commerce > HF5843 Outdoor advertising. Billboards. Posters T Technology > TR Photography > TR845 Cinematography. Video recordings. |
| Divisions: | Faculty of Civil Engineering and Planning > Industrial Design Product > (S1) Undergraduate Thesis |
| Depositing User: | Yeni Anita Gonti |
| Date Deposited: | 12 May 2020 06:23 |
| Last Modified: | 12 May 2020 06:35 |
| URI: | http://repository.its.ac.id/id/eprint/75965 |
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