Kembaren, Mayske Pebbiyana Br (2016) Perancangan Kampanye Peduli Primata Profauna Indonesia. Undergraduate thesis, Institut Teknologi Sepuluh Nopember Surabaya.
Preview |
Text
3411100089-Undergraduate_Thesis.pdf - Published Version Download (4MB) | Preview |
Abstract
ProfaunaIndonesia adalah lembaga independen non profit berjaringan
nternasional yang bergerak dibidang perlindungan hutan dan satwa liar. Kegiatan
Profauna adalah kampanye , edukasi ,investigasi advokasi serta pendampingan
masyarakat. Perancangan ini berfokus kepada salah satu kampanye yang
dilakukan oleh profauna, yaitu kampanye peduli primata.
Kampanye berlatar belakang berkurangnya populasi satwa primata
endemic indonesia secara cepat. Bahkan dalam daftar 25 satwa primata paling
terancam punah yang di rilis oleh profauna ,4 spesies diantaranya adalah satwa
endemic khas indonesia. Dengan dilakukannya perancangan ini diharapkan
masyarakat sadar dan peduli dengan isu lingkungan yang sedang terjadi.
Perancangan kampanye ini dirancang lebih terintegrasi dan bersifat menghibur
dari kampanye yang sudah dilakukan profauna selama ini , melalui media yang
komunikatif dan dekat dengan media yang ditemui target audience sehari hari.
Tidak hanya sebatas mengetahui isu lingkungan yang sedang terjadi
namun melalui kampanye ini masyarakat juga dapat berkontribusi langsung dalam
bentuk tindakan dan tidak terlibat dalam kegiatan yang bersifat eksploitatif,
melaporkan jika menemui nada tindakan eksploitatif yang ditemui serta dapat ikut
serta dalam fund rising yang dilakukan profauna
============================================================================================
Profauna is a non-profit organization with a global network, working
for the protection of forest and wildlife in Indonesia. profauna's activities are
non-political and non-violent. the grassroots organization has grown into a
national and global scale movement. Profauna's main programs include
campaign, education, investigation.
Design focused on one of campaign by profauna, called cares primate
campaign.Campaign background based on population declining of indonesia
endemic primate specieses. Even in the list of 25 most endangered primate species
released by profauna , four of which are endemic wildlife species typical of
Indonesia. By doing this design process expected to society aware and
concerned with environmental issues is going on. The design was designed more
integrated campaign campared to campaign that has been conducted by
ProFauna during this time.Through communicative media and close to the target
audience media encountered in everyday situations .
Not only limited with society awareness through this campaign the
public can also contribute directly in the form of the action such as does not
engage in activities that are exploitative , report when they have encountered
exploitative action tones and can participate in a fund rising conducted by
ProFauna.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | RSDP 741.67 Kem p-1 |
| Uncontrolled Keywords: | Kampanye, Primata ,Profauna |
| Subjects: | H Social Sciences > HF Commerce > HF5843 Outdoor advertising. Billboards. Posters |
| Divisions: | Faculty of Architecture, Design, and Planning > Industrial Product Design > 90231-(S1) Undergraduate Thesis |
| Depositing User: | EKO BUDI RAHARJO |
| Date Deposited: | 08 Jul 2020 00:55 |
| Last Modified: | 08 Jul 2020 00:55 |
| URI: | http://repository.its.ac.id/id/eprint/76332 |
Actions (login required)
 |
View Item |