Perancangan Kampanye Peduli Primata Profauna Indonesia

Kembaren, Mayske Pebbiyana Br (2016) Perancangan Kampanye Peduli Primata Profauna Indonesia. Undergraduate thesis, Institut Teknologi Sepuluh Nopember Surabaya.

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Abstract

ProfaunaIndonesia adalah lembaga independen non profit berjaringan nternasional yang bergerak dibidang perlindungan hutan dan satwa liar. Kegiatan Profauna adalah kampanye , edukasi ,investigasi advokasi serta pendampingan masyarakat. Perancangan ini berfokus kepada salah satu kampanye yang dilakukan oleh profauna, yaitu kampanye peduli primata. Kampanye berlatar belakang berkurangnya populasi satwa primata endemic indonesia secara cepat. Bahkan dalam daftar 25 satwa primata paling terancam punah yang di rilis oleh profauna ,4 spesies diantaranya adalah satwa endemic khas indonesia. Dengan dilakukannya perancangan ini diharapkan masyarakat sadar dan peduli dengan isu lingkungan yang sedang terjadi. Perancangan kampanye ini dirancang lebih terintegrasi dan bersifat menghibur dari kampanye yang sudah dilakukan profauna selama ini , melalui media yang komunikatif dan dekat dengan media yang ditemui target audience sehari hari. Tidak hanya sebatas mengetahui isu lingkungan yang sedang terjadi namun melalui kampanye ini masyarakat juga dapat berkontribusi langsung dalam bentuk tindakan dan tidak terlibat dalam kegiatan yang bersifat eksploitatif, melaporkan jika menemui nada tindakan eksploitatif yang ditemui serta dapat ikut serta dalam fund rising yang dilakukan profauna ============================================================================================ Profauna is a non-profit organization with a global network, working for the protection of forest and wildlife in Indonesia. profauna's activities are non-political and non-violent. the grassroots organization has grown into a national and global scale movement. Profauna's main programs include campaign, education, investigation. Design focused on one of campaign by profauna, called cares primate campaign.Campaign background based on population declining of indonesia endemic primate specieses. Even in the list of 25 most endangered primate species released by profauna , four of which are endemic wildlife species typical of Indonesia. By doing this design process expected to society aware and concerned with environmental issues is going on. The design was designed more integrated campaign campared to campaign that has been conducted by ProFauna during this time.Through communicative media and close to the target audience media encountered in everyday situations . Not only limited with society awareness through this campaign the public can also contribute directly in the form of the action such as does not engage in activities that are exploitative , report when they have encountered exploitative action tones and can participate in a fund rising conducted by ProFauna.

Item Type: Thesis (Undergraduate)
Additional Information: RSDP 741.67 Kem p-1
Uncontrolled Keywords: Kampanye, Primata ,Profauna
Subjects: H Social Sciences > HF Commerce > HF5843 Outdoor advertising. Billboards. Posters
Divisions: Faculty of Architecture, Design, and Planning > Industrial Product Design > 90231-(S1) Undergraduate Thesis
Depositing User: EKO BUDI RAHARJO
Date Deposited: 08 Jul 2020 00:55
Last Modified: 08 Jul 2020 00:55
URI: http://repository.its.ac.id/id/eprint/76332

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