Pengaruh Tourist Satisfaction, Destination Image, Dan Perceived Value Terhadap Revisit Intention Pada Pulau Komodo Indonesia

Akbar, Muhammad Rizki (2020) Pengaruh Tourist Satisfaction, Destination Image, Dan Perceived Value Terhadap Revisit Intention Pada Pulau Komodo Indonesia. Undergraduate thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Indonesia merupakan negara kepulauan terbesar di dunia. Keunikan dan kekayaan Indonesia terletak pada keanekaragaman alam, adat istiadat, dan sosialbudaya. Hal tersebut menjadi potensi yang dapat ditonjolkan baik secara domestik maupun mancanegara. Salah satu potensi yang dapat ditonjolkan terletak pada industri pariwisata. Pemerintah Indonesia telah menaruh perhatian serius pada sektor pariwisata. Program pembangunan yang digencarkan oleh pemerintah menyebabkan pertumbuhan wisatawan nusantara meningkat dari tahun ke tahun. Peningkatan jumlah kunjungan tersebut dapat diasumsikan bahwa masyarakat menggemari kegiatan traveling. Seiring dengan perkembangan soal gaya hidup yang semakin konsumtif serta peningkatan taraf ekonomi, maka traveling telah menjadi bagian hidup dari seseorang. Indonesia memiliki banyak sekali destinasi wisata yang menyimpan keindahan dan kekayaan alam. Salah satu destinasi wisata yang didukung oleh flora dan fauna serta menjadi satu-satunya yang terdapat di dunia adalah Pulau Komodo. Jumlah pengunjung Taman Nasional Komodo selalu meningkat dari tahun ke tahun. Niat berkunjung kembali (revisit intention) tidak jarang menjadi isu yang dikaji dalam industri pariwisata. Rendahnya niat berkunjung kembali memiliki dampak negatif bagi profitabilitas suatu destinasi wisata. Penelitian akan difokuskan guna mengetahui pengaruh dari tiga faktor yang diambil dari kacamata wisatawan terhadap revisit intention pada Pulau Komodo. Penelitian yang dilakukan di antaranya bertujuan untuk (1) menganalisis pengaruh Tourist Satisfaction (TS) terhadap revisit intention (RI); (2) menganalisis pengaruh Destination Image (DI) terhadap Revisit Intention (RI); (3) menganalisis pengaruh Perceived Value terhadap Revisit Intention (RI). Penyebaran kuesioner dilakukan secara online dengan mengirimkan direct message melalui Instagram kepada target responden. Didapatkan 186 sampel pada penelitian. Dirumuskan tiga hipotesis yang diuji secara kuantitatif dengan menggunakan metode Structural Equation Model (SEM). Hasilnya, (1) variabel TS berhubungan positif dan berpengaruh signifikan terhadap RI; (2) variabel DI berhubungan negatif dan berpengaruh tidak signifikan terhadap RI; dan (3) variabel PV berhubungan positif dan berpengaruh signifikan terhadap RI. Disertakan pula implikasi manajerial yang ditujukan pada pengelola destinasi wisata beserta elemen yang bertugas. ========================================================= Indonesia is the biggest island nation in the world. The uniqueness and the wealth of Indonesia lies in its diverse nature, customs, and socio-cultural. It became a potency that can be highlighted domestically and internationally. One certain potency that can be highlighted lies in the tourism industry. The Indonesian Government has paid serious attention to its tourism sector through the development program which was intensified by the government, and it has caused the growth of domestic tourists to increase from year to year. From the enhancement of the number of visits, it can be assumed that people are fond of traveling. Along with the development of consumptive lifestyle and an increase in the economic extent, traveling has become a part of an individual’s life. Indonesia has numerous tourist destinations with outpouring beauty and nature. One of the tourist destinations Indonesia can offer is the Komodo Island, supported by its flora and fauna, The Komodo Island become one of the world heritage sites. Komodo National Park’s number of visit increase from year to year. Revisit intention is not uncommon to be a study subject in the tourism industry. The low revisit intention has a negative impact to a tourist destination profitability. This Research will be focused to determine the effect of three factors taken from the perspective of tourists on revisit intention on The Komodo Island. This Research aims to (1) analyze the effect of Tourist Satisfaction (TS) on Revisit Intention (RI); (2) analyze the effect of Destination Image (DI) on Revisit Intention (RI); (3) analyze the effect of Perceived Value to Revisit Intention (RI). Questionnaires were distributed online by sending direct messages via Instagram to the target respondents. 186 sample was received for this research. There are three hypotheses that will be tested quantitatively using Structural Equation Model (SEM) method. The results are, (1) the TS variable has a positive correlation and significant influence with RI; (2) the DI variable has a negative correlation and it does not have significant influence with RI; and (3) the VP variable has a positive correlation and it has a significant influence with RI. This research also included managerial implications aims at the manager of the tourist destination alongside the elements in charge.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Destination Image, Komodo Island, Perceived Value, Pulau Komodo, Revisit Intention, Tourist Satisfaction
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism
G Geography. Anthropology. Recreation > GV Recreation Leisure > GV191.66 Outdoor recreation resources planning and management
H Social Sciences > HB Economic Theory > HB801 Consumer behavior.
Divisions: Faculty of Business and Management Technology > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User: Muhammad Rizki Akbar
Date Deposited: 13 Aug 2020 08:50
Last Modified: 13 Aug 2020 08:50
URI: http://repository.its.ac.id/id/eprint/77930

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