Puspitasari, Dinda Syafira Alvionita (2022) Perancangan User Experience Aplikasi Berbasis Design Thinking. Studi Kasus: Stratup Schoters (Bimbingan Belajar Ke Luar Negeri). Undergraduate thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Startup Schoters merupakan salah satu perusahaan berbasis digital pada bidang
pendidikan yang membantu siswa-siswi lulusan SMA, SMK serta profesional untuk
melanjutkan pendidikan ke jenjang yang lebih tinggi di luar negeri dan membantu
mengembangkan potensi siswa-siswi Indonesia melalui proses bimbingan belajar. Sebagai
salah satu startup yang baru saja didirikan, Schoters tentunya terus melakukan inovasi agar
dapat berkembang lebih baik. Namun, dengan perkembangan pesat tersebut Schoters masih
perlu melakukan pengembangan bisnis dan terus berinovasi untuk memperbaiki permasalahan
yang akan menghambat. Salah satu permasalahan yang dihadapi adalah masih banyaknya
masyarakat yang belum mengenal Schoters serta pelayanan teknologi yang tersedia dianggap
masih banyak kekurangan karena terdapat banyak pengguna yang mengalami kesulitan dalam
menggunakan Schoters. Selain itu, muncul beberapa startup yang menjadi kompetitor dan perlu
diperhatikan oleh Schoters. Oleh karena itu penelitian ini dilakukan untuk membantu Schoters
dalam melakukan inovasi melalui perancangan user experience aplikasi berbasis design
thinking. Penelitian ini meliputi beberapa tahapan seperti identifikasi karakteristik, model
bisnis, dan layanan serta metode design thinking yang terdiri dari lima tahap emphatize, define,
ideate, prototype, dan testing. Penelitian ini menggunakan pendekatan wawancara mendalam
dengan semi-terstruktur kepada 3 orang responden dari pihak Schoters dan 3 orang berasal dari
pengguna Schoters serta observasi melalui media sosial yang dimiliki Schoters. Proses ideate
dan prototype akan dilaksanakan melului metode focus group discussion (FGD) bersama
keyplayer untuk menghasilkan luaran rancangan desain aplikasi mobile untuk startup Schoters
yang efektif dan efisien. Hasil luaran penelitian berupa rancangan user experinence aplikasi
dengan beberapa fitur yang meliputi; menu home, konsultasi, transaksi, kelas, dan profil. Desain
berdasarkan hasil analisis design thinking pihak Schoters dan pengguna.
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Startup Schoters is one of the digital-based companies in the field of education that helps senior
high school graduates and professionals to continue their education to a higher level abroad and
helps develop the potential of Indonesian students through the tutoring process. As one of the
newly established startups, Schoters innovates in order to develop better. However, Schoters
still needs to develop business and innovate to fix the existing problems. One of the problems
faced is that there are still many people who are not familiar with Schoters and the available
technology services are considered to have many shortcomings because there are many users
who have difficulty using Schoters. In addition, several similar startups have emerged that are
Schoters' competitors. Therefore, this research was conducted to assist Schoters in making
innovations through designing user experience applications based on design thinking. This
research includes several stages such as identification of characteristics, business models, and
services as well as design thinking methods consisting of five stages of empathize, define,
ideate, prototype, and testing. This study uses a semi-structured in-depth interview approach to
3 respondents from Schoters and 3 people from Schoters users and observations through
Schoters social media. The ideate and prototype process will be carried out through a focus
group discussion (FGD) method with keyplayers to produce an effective and efficient mobile
application design output for Schoters startup. The research output is in the form of a user
experience application design with several features which include; home menu, consultation,
transactions, classes, and profiles. Design based on the results of design thinking analysis by
Schoters and users.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Design Thinking, User Experience, Aplikasi, Schoters, Design Thinking, User Experience, Application, Schoters |
| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5415.1265 Internet marketing. |
| Divisions: | Faculty of Business and Management Technology > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Dinda Syafira Alvionita Puspitasari |
| Date Deposited: | 08 Feb 2022 13:22 |
| Last Modified: | 08 Feb 2022 13:22 |
| URI: | http://repository.its.ac.id/id/eprint/93131 |
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