Pemodelan Konsumen Dalam Penggunaan Aplikasi PLN Mobile Dengan Pendekatan Structural Equation Modelling (SEM)

Ibrahim, Muhammad Novis (2022) Pemodelan Konsumen Dalam Penggunaan Aplikasi PLN Mobile Dengan Pendekatan Structural Equation Modelling (SEM). Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

PLN Mobile merupakan bentuk inovasi yang dilakukan PLN untuk meningkatkan kualitas pelayanan kepada pelanggan yang mudah diakses dimana saja dan kapan saja. Langkah awal untuk mencapai tujuan utama meningkatkan kualitas pelayanan melalui PLN Mobile adalah mengetahui variabel yang mempengaruhi konsumen dalam penggunaan aplikasi PLN Mobile. Penelitian ini menggunakan model UTAUT2 (Unified Theory of Acceptance and Use of Technology2) yang telah dimodifikasi serta ditambahkan variabel Information Quality dan Trust dengan menggunakan sampel 162 responden. Teknik analisis menggunakan SEM dengan aplikasi SmartPLS, hasil penelitian menunjukkan bahwa variabel Performace Expectancy (PE), Price Value (PV), Information Quality (IQ) dan Trust (TR) berpengaruh positif dan signifikan terhadap Behavioral Intention to Use (BI) pada penggunaan aplikasi PLN Mobile.
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PLN Mobile is a product of innovation by PLN to improve the quality of service to customers that can easily accessible anywhere and anytime. The first step to achieve the main goal of improving service quality through PLN Mobile is to
find out the variables that affect consumers in using the PLN Mobile application. This study uses the UTAUT2 (Unified Theory of Acceptance and Use of Technology2) model which has been modified and the Information Quality and Trust variables added using a sample of 162 respondents. The analysis technique uses SEM with the SmartPLS application, the results show that the variables Performance Expectancy (PE), Price Value (PV), Information Quality (IQ) and
Trust (TR) have a positive and significant effect on Behavioral Intention to Use (BI) in using PLN Mobile Apps.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Aplikasi PLN Mobile, Structural Equation Modeling (SEM), Information Quality, Trust, UTAUT2, PLN Mobile apps
Subjects:	H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory > HB801 Consumer behavior. H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management Q Science > QA Mathematics > QA278.3 Structural equation modeling.
Divisions:	Interdisciplinary School of Management and Technology (SIMT)
Depositing User:	Muhammad Novis Ibrahim
Date Deposited:	02 Dec 2022 02:52
Last Modified:	02 Dec 2022 02:52
URI:	http://repository.its.ac.id/id/eprint/95130

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