Analisis Pasar Produk LED Special Lighting dalam Sektor Pertanian (Studi Kasus: Indoor dan Urban Farming di Surabaya dan Sekitarnya)

Laksana, I Gusti Bagus Ananta Adhitama (2023) Analisis Pasar Produk LED Special Lighting dalam Sektor Pertanian (Studi Kasus: Indoor dan Urban Farming di Surabaya dan Sekitarnya). Other thesis, Institut Teknologi Sepuluh Nopember.

Text 09111940000116-Undergraduate_Thesis.pdf - Accepted Version Restricted to Repository staff only until 1 April 2025. Download (4MB) | Request a copy

Abstract

Indonesia sebagai negara agraris yang sebagian besar penduduknya bekerja di sektor pertanian dengan lahan pertanian yang luas dan sumber daya yang melimpah. Namun, seiring berjalannya waktu, lahan pertanian di Indonesia mengalami penyusutan terjadi defisit 90.000 hektar setiap tahun. Indoor farming adalah salah satu cara untuk mensiasati hal ini dengan menanam tumbuhan di lingkungan yang terkendali dari aspek suhu sampai pencahayaan. Permasalahan yang terjadi di indoor farming adalah produk lampu LED grow light horticulture yang didapatkan secara impor dengan masa pakai yang kurang lama. Padahal lampu LED adalah aspek penting agar tanaman dapat tumbuh dengan baik. Di lain pihak, hal ini menjadi peluang bisnis untuk salah satu produsen yaitu perusahaan untuk mengembangkan produk LED grow light horticulture. Namun, belum dilakukan analisis pasar terkait produk yang cocok dengan kondisi pasar dan kebutuhan pelanggan. Oleh sebab itu, dilakukan penelitian “Analisis Pasar Produk LED Special Lighting dalam Sektor Pertanian (Studi Kasus: Indoor dan Urban Farming di Surabaya dan Sekitarnya) untuk mengetahui potensi pasar dan keinginan serta kebutuhan terkait produk LED special lighting grow light horticulture. Penelitian ini adalah penelitian deskriptif kualitatif. Data dalam penelitian ini akan diambil dengan wawancara, observasi langsung, focus group discussion dan data sekunder. Pengolahan dan analisis data dalam penelitian ini akan dilakukan dengan pengumpulan data, reduksi data, penyajian data, dan kesimpulan. Hasil penelitian ini adalah market share sebesar 9,31%, didapatkan fitur seperti dapat dikontrol dengan wifi, scheduling dan dimming, dan harga produk yang sesuai dengan kebutuhan pelanggan berkisar dari Rp60.000,00-Rp200.000,00. Kedepannya, perusahaan dapat menyesuaikan harga jual produk yang sesuai dan mengedukasi konsumen terkait produk LED special lighting yang akan diproduksi.
=======================================================================================================================================
Indonesia is an agrarian country where most of the population works in the agricultural sector with vast agricultural land and abundant resources. However, as time goes by, agricultural land in Indonesia is shrinking at a deficit of 90,000 hectares every year. Indoor farming is one way to anticipate this by growing plants in a controlled environment from temperature to lighting. The problem that occurs in indoor farming is that LED grow light horticulture products are imported with a less long service life. Whereas LED lights are an important aspect for plants to grow well. On the other hand, this is a business opportunity for one of the manufacturers, namely the company to develop LED grow light horticulture products. Unfortunately, no market analysis has been conducted regarding products that are suitable for market conditions and customer needs. Therefore, the research "Market Analysis of LED Special Lighting Products in the Agricultural Sector (Case Study: Indoor and Urban Farming in Surabaya & Its Surroundings) was conducted to find out the market potential and the wants and needs related to LED special lighting grow light horticulture products. This research is a qualitative descriptive research. Data in this research will be taken by interview, direct observation, focus group discussion and secondary data. Data processing and analysis in this research will be carried out by data collection, data reduction, data presentation, and conclusions. The results of this study are market share of 9,31%, obtained features such as wifi control, scheduling and dimming, and product prices that suit customer needs ranging from Rp60,000.00-Rp200,000.00. In the future, the company can adjust the selling price of the product accordingly and educate consumers regarding the LED special lighting products that will be produced.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Analisis Pasar, LED Special Lighting, Indoor Farming, Market Analysis
Subjects:	H Social Sciences > HC Economic History and Conditions > HC108 Market surveys. H Social Sciences > HF Commerce > HF5415.127 Market segmentation. Target marketing H Social Sciences > HF Commerce > HF5415.32 Consumers' preferences
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	I Gusti Bagus Ananta Adhitama Laksana
Date Deposited:	02 Feb 2023 03:11
Last Modified:	02 Feb 2023 03:11
URI:	http://repository.its.ac.id/id/eprint/95999

Actions (login required)

View Item