Samboro, Chamdana Taqie (2022) Analisis Pengaruh Perbandingan Sosial Terhadap Perilaku Keberlanjutan Pengguna Game Online. Other thesis, Institut Teknologi Sepuluh Nopember Surabaya.
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Abstract
Di era pandemi bermain game online menjadi solusi menghilangkan kejenuhan karena mengikuti protokol kesehatan dimana antara individu tidak bisa berinteraksi sosial, hal ini merupakan peluang bagi industri game dan khususnya pengembang game. Penelitian ini bertujuan untuk menganalisis pengaruh perbandingan sosial terhadap keberlanjutan niat bermain game online melalui efikasi diri dan kesenangan. Metode yang digunakan adalah dengan menyebarkan kuesioner secara online pada pengguna game online dan dianalisis menggunakan analisis jalur (path analysis) dengan software SPSS, serta dilakukan uji kevalidan kuesionernya. Hasil analisis menunjukkan bahwa, Perbandingan sosial baik perbandingan keatas maupun perbandingan kebawah berpengaruh terhadap perilaku keberlanjutan bermain game online melalui efikasi diri dan perasaan senang, meskipun sebelumnya sempat efikasi diri tidak mempunyai pengaruh signifikan terhadap perilaku berkelanjutan bermain game online serta perbandingan keatas juga tidak berpengaruh terhadap perasaan senang. Namun setelah semua variabel melalui perasaan senang, semua mempengaruhi perilaku bermain game berkelanjutan. Perbandingan sosial keatas maupun kebawah dengan mengutamakan elemen perasaan senang memiliki implikasi teoritis maupun praktis bagi pengembang game online kedepannya
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In the pandemic era, playing online games is a solution to get rid of boredom due to following health protocols where individuals cannot interact socially. This is an opportunity for the game industry and especially game developers. This study aims to analyze the effect of social comparison on the sustainability of intention to play online games through self-efficacy and enjoyment. The method used is to distribute online questionnaires to online game users and analyze them using path analysis (path analysis) with SPSS software, as well as test the validity of the questionnaire. The results of the analysis show that social comparisons, both upward and downward comparisons, have an effect on the continued behavior of playing online games through self-efficacy and feelings of pleasure, even though previously self-efficacy had no significant effect on continued behavior of playing online games and upward comparisons also had no effect on feelings. like. But after all the variables go through feelings of pleasure, all influence the behavior of playing games continuously. Social comparisons up and down by prioritizing the feeling of pleasure has theoretical and practical implications for online game developers in the future
| Item Type: | Thesis (Other) |
|---|---|
| Additional Information: | RSSI 793.932 4 Sam a-1 |
| Uncontrolled Keywords: | Perbandingan sosial – game online - perilaku bermain berkelanjutan; Social comparison – online games - continuance play behavior |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure > GV1469.2 Computer games |
| Divisions: | Faculty of Intelligent Electrical and Informatics Technology (ELECTICS) > Information System > 57201-(S1) Undergraduate Thesis |
| Depositing User: | EKO BUDI RAHARJO |
| Date Deposited: | 06 Apr 2023 01:56 |
| Last Modified: | 06 Apr 2023 01:56 |
| URI: | http://repository.its.ac.id/id/eprint/97849 |
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