Pengembangan Konsep Smart Tourism Berdasarkan Perubahan Perilaku Wisatawan dan Aktivitas Wisata Pasca Terjadinya Pandemi Covid-19

Salimah, Miftachus (2023) Pengembangan Konsep Smart Tourism Berdasarkan Perubahan Perilaku Wisatawan dan Aktivitas Wisata Pasca Terjadinya Pandemi Covid-19. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Merebaknya virus COVID-19 di Indonesia mempengaruhi perkembangan industri pariwisata karena perilaku wisatawan dan aktivitas wisata berubah. Perubahan ini perlu direspon dengan cepat terutama bagi Kota Yogyakarta, yang menempatkan sektor pariwisata sebagai sektor ekonomi utama. Penelitian ini bertujuan untuk merumuskan konsep pengembangan smart tourism Kota Yogyakarta berdasarkan perubahan perilaku wisatawan dan aktivitas wisata pasca terjadinya pandemi COVID-19. Metode directed content analysis (DCA) dan simple majority rules dipilih karena analisis kualitatif memungkinkan peneliti untuk fokus pada aspek-aspek perubahan perilaku wisatawan dan aktivitas wisata serta implikasinya dalam konsep smart tourism Kota Yogyakarta dalam hasil data teks wawancara in depth interview. Sementara itu simple majority rule berguna dalam situasi pengambilan keputusan di mana opsi dengan suara terbanyak dianggap sebagai pilihan yang diambil. Hasil penelitian ini menemukan adanya perubahan perilaku wisatawan dan aktivitas wisata di Kota Yogyakarta yang diolah menjadi rekomendasi untuk beberapa perubahan yang terjadi ke dalam konsep smart tourism yang dapat memberikan solusi dalam memfasilitasi kunjungan wisatawan, meningkatkan kualitas pelayanan, optimalisasi potensi daya tarik wisata, serta penggunaan teknologi yang sesuai dengan kapasitas SDM.
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The spread of the COVID-19 virus in Indonesia has affected the development of the tourism industry due to changes in tourist behavior and tourism activities. These changes need to be addressed promptly, especially for Yogyakarta City, which considers tourism as its main economic sector. This research aims to formulate the concept of developing smart tourism in Yogyakarta City based on the changes in tourist behavior and tourism activities after the COVID-19 pandemic. The directed content analysis (DCA) and simple majority rules methods were chosen because qualitative analysis allows researchers to focus on the aspects of changes in tourist behavior and tourism activities, along with their implications on the smart tourism concept in Yogyakarta City, as derived from in-depth interview data. Meanwhile, the simple majority rule is useful in decision-making situations where the option with the most votes is considered the chosen one. The results of this research found changes in tourist behavior and tourism activities in Yogyakarta City. These changes have been processed into recommendations for incorporating them into the smart tourism concept. These recommendations can provide solutions to facilitate tourist visits, improve service quality, optimize the potential of tourist attractions, and use technology that aligns with human resource capacities.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	aktivitas wisata, content analysis, COVID-19, Kota Yogyakarta, pariwisata, perubahan perilaku; tourism activities, content analysis, COVID-19, Yogyakarta City, tourism, behavior changes.
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G155 Tourism H Social Sciences > HT Communities. Classes. Races > HT133 City and Towns. Land use,urban
Divisions:	Faculty of Civil, Planning, and Geo Engineering (CIVPLAN) > Regional & Urban Planning > 35101-(S2) Master Thesis
Depositing User:	Miftachus Salimah
Date Deposited:	26 Sep 2023 05:40
Last Modified:	26 Sep 2023 05:40
URI:	http://repository.its.ac.id/id/eprint/102000

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