Survei Pemetaan Minat Adopsi Mahasiswa Terhadap Electric Two Wheelers Dengan Pemberian Informasi Total Cost Ownership

Ryadi, Lutfi (2023) Survei Pemetaan Minat Adopsi Mahasiswa Terhadap Electric Two Wheelers Dengan Pemberian Informasi Total Cost Ownership. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kementrian ESDM mencatat kendaraan roda dua listrik baru mencapai 25.782 unit, jauh dari target yang direncanakan sebesar 13 juta unit hingga tahun 2030. Fakta tersebut membuktikan bahwa adopsi Electric Two Wheelers (E2W) di Indonesia masih sangat rendah. Beberapa penelitian menyatakan bahwa sebagian besar konsumen tidak tertarik untuk mengadopsi kendaraan listrik karena biaya akuisisi awal yang tinggi. Padahal disisi lain, seringkali tidak disadari bahwa sepeda motor listrik menawarkan potensi keuntungan yang besar karena biaya operasional dan bahan bakar jauh lebih murah. Oleh karena itu, untuk meningkatkan kesadaran konsumen terkait selisih keuntungan yang bisa didapatkan, perlu untuk mengenalkan model Total Cost Ownership (TCO) kepada calon konsumen. TCO adalah pendekatan yang digunakan untuk mendapatkan biaya keseluruhan suatu produk yang mencakup biaya akuisisi, operasional, hingga biaya perawatan. Penelitian ini bertujuan untuk memetakan bagaimana penyediaan informasi TCO dan sosiodemografi mempengaruhi preferensi responden terhadap E2W. Penelitian dilakukan dengan menyebarkan kuesioner, lalu data yang diperoleh diolah dengan regresi logistik multinomial. Hasil dari penelitian ini menunjukan bahwa informasi TCO meningkatkan probabilitas responden yang sebelumnya tidak tertarik menjadi tertarik mengadopsi E2W sebesar 44,9%. Variabel sosiodemografi seperti domisili, usia, uang saku, jarak tempuh, dan pengetahuan mengenai E2W juga berpengaruh signifikan pada preferensi responden. Hasil penelitian ini juga memaparkan bagaimana preferensi responden terhadap charging facility dan kebijakan insentif EV yang dibutuhkan, yang harapannya dapat dijadikan masukan untuk mempercepatan peralihan penggunaan E2W.
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The Ministry of Energy and Mineral Resources (ESDM) notes that the number of new electric two-wheeler vehicles has reached 25,782 units, which is far from the planned target of 13 million units by 2030. This fact proves that the adoption of Electric Two Wheelers (E2W) in Indonesia is still very low. Several studies indicate that most consumers are not interested in adopting electric vehicles due to the high initial acquisition costs. However, on the other hand, it is often not realized that electric motorcycles offer significant cost advantages due to lower operational and fuel expenses. Therefore, to increase consumer awareness regarding the potential benefits they can gain, it is necessary to introduce the concept of Total Cost of Ownership (TCO) to prospective consumers. TCO is an approach used to assess the overall cost of a product, encompassing acquisition, operational, and maintenance expenses. This study aims to map how the provision of TCO information and sociodemographic factors influence respondent’s preferences towards E2W. The research was conducted by distributing questionnaires, and the data obtained was analyzed using multinomial logistic regression. The results of this study show that TCO information increases the probability of respondents who were previously not interested in E2W adoption by 44.9%. Sociodemographic variables such as domicile, age, income, travel distance, and knowledge about E2W also significantly influence respondents' preferences. The study also highlights respondents' preferences regarding charging facilities and the required EV incentive policies, which can serve as input to accelerate the transition to using E2W.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Electric Two Wheelers, Internal Combustion Enginees Two Wheelers, Regresi Logistik Multinomial, Electric Two Wheelers, Internal Combustion Enginees Two Wheelers, Total Cost Ownerhsip, Charging Facility, Multinomial Logistic Regression
Subjects:	T Technology > TL Motor vehicles. Aeronautics. Astronautics > TL220 Electric vehicles and their batteries, etc.
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Lutfi Ryadi
Date Deposited:	20 Oct 2023 03:52
Last Modified:	20 Oct 2023 03:52
URI:	http://repository.its.ac.id/id/eprint/102328

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