Pengaruh Pemberian Informasi Insentif, Bahan Bakar, dan Total Cost of Ownership terhadap Preferensi Konsumen dalam Mengadopsi Mobil Listrik

Cahyono, Tri Bagus (2023) Pengaruh Pemberian Informasi Insentif, Bahan Bakar, dan Total Cost of Ownership terhadap Preferensi Konsumen dalam Mengadopsi Mobil Listrik. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pertumbuhan penjualan EV di Indonesia pada tahun 2022 masih sangat rendah sekitar 0,02% dari total penjualan kendaraan. Tingginya biaya investasi awal adalah salah satu alasan utamanya. Di sisi lain, kendaraan listrik memiliki biaya operasional lebih rendah dan berpotensi menghemat biaya dalam jangka panjang dibanding kendaraan konvensional. Untuk membantu konsumen dalam mempertimbangkan keputusan pembelian dapat dilakukan dengan memberikan informasi mengenai perbandingan total cost of ownership. Total cost of ownership (TCO) merujuk pada biaya keseluruhan yang terkait dengan suatu aset selama masa pakainya. Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh penyediaan informasi total cost of ownership terhadap preferensi konsumen untuk mengadopsi mobil listrik di Indonesia. Penelitian ini dilakukan dengan melakukan penyebaran kuesioner mengenai preferensi konsumen terhadap minat beli kendaraan roda empat berdasarkan informasi yang diberikan dimana data yang diperoleh kemudian diolah melalui beberapa metode statistika seperti statistika deskriptif dan regresi logistik. Hasil dari penelitian ini menunjukkan bahwa pemberian informasi tambahan berupa insentif, pengeluaran bahan bakar, dan total cost of ownership memiliki pengaruh positif dalam meningkatkan probabilitas konsumen yang sebelumnya tidak tertarik mengadopsi mobil listrik beralih menjadi tertarik masing-masing sebesar 7.7%, 32.7%, dan 7.7% dimana variabel usia, jenis kelamin, dan tingkat pengetahuan mengenai mobil listrik memiliki pengaruh yang signifikan dalam preferensi minat adopsi mobil listrik tersebut. Hasil penelitian ini juga memberikan preferensi insentif yang diminati masyarakat serta beberapa saran terkait kebijakan lainnya guna mempercepat peralihan menuju kendaraan listrik.
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The growth of EV sales in Indonesia in 2022 is still deficient, at around 0.02% of total vehicle sales. The high initial investment cost is one of the main reasons. On the other hand, electric vehicles have lower operational costs and potential long-term cost savings compared to conventional cars. A comparison of the total cost of ownership can be provided to assist consumers in making purchasing decisions. Total cost of ownership (TCO) refers to the overall cost associated with an asset during its lifespan. This research aims to analyze the effect of providing total cost of ownership information on consumer preferences for adopting electric vehicles in Indonesia. The study was conducted by distributing questionnaires on consumer preferences for purchasing four-wheeled cars based on the information provided. The data obtained were then processed through several statistical methods, such as descriptive statistics and logistic regression. The results of this study show that providing additional information in the form of incentives, fuel expenses, and total cost of ownership has a positive influence on increasing the probability of consumers who were previously uninterested in adopting electric vehicles to become interested, by 7.7%, 32.7%, and 7.7% respectively, where variables such as age, gender, and knowledge level about electric vehicles have a significant impact on the preference for adopting electric vehicles. The study also provides insights into the incentives preferred by the public and some recommendations regarding other policies to accelerate the transition to electric vehicles.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Kendaraan Konvensional, Kendaraan Listrik, Regresi Logistik, Conventional Vehicles, Electric Vehicles, Total Cost of Ownership, Logistic Regression
Subjects:	Q Science > QA Mathematics > QA278.2 Regression Analysis. Logistic regression T Technology > TL Motor vehicles. Aeronautics. Astronautics > TL220 Electric vehicles and their batteries, etc.
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	Tri Bagus Cahyono
Date Deposited:	05 Sep 2023 01:30
Last Modified:	05 Sep 2023 01:30
URI:	http://repository.its.ac.id/id/eprint/103394

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