Perancangan Luxury Electric Scooter untuk Perkotaan

Surapati, Syauqi Habibullah (2024) Perancangan Luxury Electric Scooter untuk Perkotaan. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Permintaan terhadap sepeda motor berbasis listrik diprediksi akan terus bertambah. Salah satu faktor yang menyebabkan peningkatan permintaan kendaraan berbasis listrik selanjutnya adalah pemahaman dari konsumen. Generasi Y dan Z dari kelas ekonomi menengah dan menengah keatas saat ini merupakan kelompok konsumen yang menganggap bahwa isu lingkungan merupakan masalah yang penting dan mereka menyetujui bahwa diperlukan partisipasi secara langsung dari mereka untuk menjaga lingkungan. 63 persen dari konsumen kelas menengah keatas menyatakan mereka mau menggunakan produk yang lebih ramah lingkungan meskipun harus membayar harga lebih bila dibandingkan dengan produk konvensionalnya. Akan tetapi, saat ini di Indonesia pilihan produk luxury electric scooter masih sangat terbatas. Oleh karena itu, penulis merasa perlunya dilakukan studi kebutuhan luxury electric scooter terhadap pengguna luxury scooter. Hasil studi ini berupa design requirement and objectives yang nantinya dapat digunakan sebagai acuan untuk membuat rancangan luxury electric scooter dengan target pengguna generasi Y dan Z kelas menengah dan menengah keatas di Indonesia. Kegiatan pengumpulan data dilakukan melalui studi literatur, wawancara, dan observasi lapangan. Dari hasil studi, ditemukan empat kategori kebutuhan yang diperlukan untuk rancangan. Empat kategori tersebut adalah styling yang menarik perhatian, nyaman untuk dikendarai, pengendalian yang baik, dan kepraktisan yang tinggi.
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Two wheeled motor vehicles, scooter more specifically are very popular and keep increasing in popularity in Indonesia. This also include the electric vehicle category. The demand on electric motorcycle is predicted to keep increasing. This increase in demand is caused by the push by the government on the producent to market electric vehicles and to consumer to purchase electric vehicles. The other factor is the consumer demand. Y and Z generation from mid to mid-high economy class are stating that environmental issues are important and they agree that they need to participate directly on saving the environment. 63 percent of high economy class consumer state that they will purchase the more environmental friendly option of an item even if the item are more expensive than the conventional counterpart. However, currently in Indonesia there are only few options for luxury electric scooter. For that reason, research for user needs on luxury electric scooter according to luxury scooter user needs to be conducted. The result of this research is a design requirement and objectives table and later on can be used as a guide on designing luxury electric scooter with Y and Z generation from mid to mid high economy class in Indonesia as the target user. The data collection process is done trough literature research, in-depth interview, and field observations. From the research, we found that there are four category of user requirements. Those four categories are attractive styling, comfortable ride, good handling, and high practicality.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	studi kebutuhan pengguna, luxury scooter, luxury electric scooter, transportasi, kendaraan listrik; user requirement research, luxury scooter, luxury electric scootertransportation, electric vehicle
Subjects:	T Technology > TL Motor vehicles. Aeronautics. Astronautics T Technology > TL Motor vehicles. Aeronautics. Astronautics > TL448 Electric motorcycles
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Product Design > 90231-(S1) Undergraduate Thesis
Depositing User:	Syauqi Habibullah Surapati
Date Deposited:	12 Feb 2024 03:30
Last Modified:	12 Feb 2024 03:30
URI:	http://repository.its.ac.id/id/eprint/106744

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