Analisis Value Chain dalam Industri Kopi (Studi Kasus: Daerah Penghasil Kopi di Provinsi Jawa Timur)

Al'ula, Zahril Maulana Jilham (2024) Analisis Value Chain dalam Industri Kopi (Studi Kasus: Daerah Penghasil Kopi di Provinsi Jawa Timur). Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Kopi adalah komoditas penting yang memiliki peran strategis dalam perekonomian Indonesia, terutama di Provinsi Jawa Timur, yang merupakan salah satu daerah penghasil kopi terbesar namun masih menghadapi tantangan dalam mengoptimalkan nilai tambah dalam aliran value chain. Oleh karena itu, penelitian ini menggunakan pendekatan studi kasus untuk memahami secara holistik tentang value chain dalam industri kopi di Provinsi Jawa Timur, termasuk peran, tantangan, dan peluangnya. Data dikumpulkan melalui wawancara semi-struktural dengan sampel sebanyak 14 yang dipilih merupakan stakeholders yang terlibat dalam value chain di industri kopi di tiga kabupaten penghasil kopi di Jawa Timur, yakni Jember, Lumajang, dan Malang. Teknik sampling yang digunakan dalam penelitian ini adalah snowball sampling. Hasil temuan penelitian ini menunjukkan jika Kabupaten Jember dan Kabupaten Malang memiliki keunggulan, baik dari primary activities maupun supporting activities dalam aliran industri kopi jika dibandingkan dengan Kabupaten Lumajang. Industri kopi Kabupaten Lumajang masih tertinggal ditengarai oleh berbagai faktor, seperti sistem penanaman yang kurang mematuhi standar, pemasaran yang masih kurang, hingga komoditas kopi kalah pamor dengan komoditas lain. Penelitian juga menemukan jika aktor semakin berada di sisi hilir, mereka akan memperoleh tingkat margin yang paling besar. Dari penelitian ini menunjukkan industri kopi sejatinya masih memiliki peluang untuk mengoptimalkan peningkatan nilai tambah, seperti kondisi geografis yang menguntungkan industri kopi bisa berkembang. Namun, di satu sisi harus menghadapi persediaan dan kapasitas produksi yang masih rendah.
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Coffee is an important commodity that plays a strategic role in Indonesia's economy, especially in East Java Province, which is one of the largest coffee-producing regions but still faces challenges in optimizing added value within the value chain flow. Therefore, this research employs a case study approach to comprehensively understand the value chain in the coffee industry in East Java Province, including its roles, challenges, and opportunities. Data were collected through semi-structured interviews with 14 selected stakeholders involved in the value chain of the coffee industry in three coffee-producing regencies in East Java: Jember, Lumajang, and Malang. The sampling technique used in this research is snowball sampling. The findings of this research show that Jember Regency and Malang Regency have advantages, both in primary activities and supporting activities within the coffee industry flow, compared to Lumajang Regency. The coffee industry in Lumajang Regency is still lagging due to various factors, such as cultivation systems that do not comply with standards, inadequate marketing, and coffee commodities losing popularity to other commodities. The research also found that the closer the actors are to the downstream side, the greater the margin they receive. This research indicates that the coffee industry still has opportunities to optimize value addition, such as the advantageous geographical conditions that can help the industry grow. However, it also faces challenges such as low supply and production capacity.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Efisiensi, Industri Kopi, Jawa Timur, Rantai Nilai, Studi Kasus. Case Study, Coffee Industry, Efficiency, East Java, Value Chain.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD38.5 Business logistics--Cost effectiveness. Supply chain management. ERP H Social Sciences > HD Industries. Land use. Labor > HD56.25 Industrial efficiency--Measurement. Industrial productivity--Measurement. H Social Sciences > HD Industries. Land use. Labor > HD9000 Agricultural industries
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis
Depositing User:	ZAHRIL MAULANA JILHAM AL'ULA
Date Deposited:	05 Aug 2024 08:48
Last Modified:	05 Aug 2024 08:48
URI:	http://repository.its.ac.id/id/eprint/110511

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