Baqibillah, Muhammad Al (2024) Strategi Pengembangan Kawasan Wisata Baru Berdasarkan Kepuasan Pengunjung, Studi Kasus: The Adventure Land Romokalisari Surabaya. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Penelitian ini bertujuan untuk merumuskan strategi pengembangan kawasan wisata baru yang berbasis pada tingkat kepuasan pengunjung, dengan studi kasus The Adventure Land Romokalisari Surabaya. Dalam penelitian ini, digunakan metode analisis campuran (mix method) yang menggabungkan pendekatan kuantitatif dan kualitatif. Pendekatan kuantitatif dilakukan melalui pengukuran Customer Satisfaction Index (CSI) untuk menilai tingkat kepuasan pengunjung, sementara pendekatan kualitatif dilakukan melalui analisis deskriptif untuk merumuskan strategi pengembangan. Data kuantitatif diperoleh melalui survei kepuasan pengunjung dengan menggunakan kuesioner yang disebarkan kepada 114 responden yang merupakan pengunjung kawasan wisata The Adventure Land Romokalisari. Hasil dari survei ini dianalisis menggunakan metode CSI untuk mengidentifikasi aspek-aspek yang paling berpengaruh terhadap kepuasan pengunjung. Hasil CSI menunjukkan bahwa faktor-faktor seperti fasilitas, pelayanan, kebersihan, dan kenyamanan memiliki pengaruh signifikan terhadap kepuasan pengunjung dengan nilai indeks keseluruhan sebesar 80%, yang menunjukkan tingkat kepuasan yang baik tetapi masih memerlukan peningkatan di beberapa area. Pendekatan kualitatif dilakukan dengan cara observassi kondisi eksisting dan juga melalui wawancara mendalam dengan peneglola wisata mengenai kondisi eksisting dan tantangan yang dihadapi oleh The Adventure Land Romokalisari. Implementasi dari strategi-strategi ini diharapkan dapat meningkatkan tingkat kepuasan pengunjung secara signifikan dan mendukung pengembangan kawasan wisata The Adventure Land Romokalisari sebagai destinasi wisata unggulan di Surabaya. Penelitian ini memberikan kontribusi bagi pengelolaan destinasi wisata dalam memahami dan mengaplikasikan strategi berbasis kepuasan pengunjung untuk pengembangan yang berkelanjutan.
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This research aims to formulate a strategy for developing a new tourist area based on the level of visitor satisfaction, with the case study of The Adventure Land Romokalisari Surabaya. In this research, a mixed method of analysis was used which combines quantitative and qualitative approaches. A quantitative approach is taken through measuring the Customer Satisfaction Index (CSI) to assess the level of visitor satisfaction, while a qualitative approach is taken through descriptive analysis to formulate development strategies. Quantitative data was obtained through a visitor satisfaction survey using a questionnaire distributed to 114 respondents who were visitors to The Adventure Land Romokalisari tourist area. The results of this survey were analyzed using the CSI method to identify the aspects that most influence visitor satisfaction. The CSI results show that factors such as facilities, service, cleanliness and comfort have a significant influence on visitor satisfaction with an overall index value of 80%, which indicates a good level of satisfaction but still requires improvement in several areas. A qualitative approach was carried out by observing existing conditions and also through in-depth interviews with tourism managers regarding existing conditions and challenges faced by The Adventure Land Romokalisari. The implementation of these strategies is expected to significantly increase the level of visitor satisfaction and support the development of The Adventure Land Romokalisari tourist area as a leading tourist destination in Surabaya. This research contributes to tourist destination management in understanding and applying visitor satisfaction-based strategies for sustainable development.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Strategi Pengembangan, Kepuasan Pengunjung, Customer Satisfaction Index (CSI), The Adventure Land Romokalisari, Surabaya, Mix Method, Development Strategy, Visitor Satisfaction, Customer Satisfaction Index (CSI), The Adventure Land Romokalisari, Surabaya, Mix Method |
| Subjects: | G Geography. Anthropology. Recreation > GE Environmental Sciences H Social Sciences > H Social Sciences (General) J Political Science > JS Local government Municipal government |
| Divisions: | Faculty of Architecture, Design, and Planning > Regional and Urban Planning > 35201-(S1) Undergraduate Thesis |
| Depositing User: | Muhammad Al Baqibillah |
| Date Deposited: | 05 Aug 2024 06:23 |
| Last Modified: | 24 Sep 2024 06:36 |
| URI: | http://repository.its.ac.id/id/eprint/110798 |
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