Place Attachment pada Lobi Hotel Santika Premiere Bintaro terhadap Revisit Intention Pengunjung

Mursil, Farah Salsabila (2024) Place Attachment pada Lobi Hotel Santika Premiere Bintaro terhadap Revisit Intention Pengunjung. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Ikatan emosional antara individu dengan suatu tempat merupakan dampak dari pengalaman yang terjadi berulang kali sehingga terdapat hubungan khusus antara individu dengan lingkungannya. Hubungan tersebut dalam konsep psikologi lingkungan dikenal dengan sebutan place attachment. Teori place attachment berkembang menjadi implikasi yang berkembang secara sosial, seperti munculnya rasa bangga terhadap suatu tempat yang menciptakan rasa “otentik” atau “hubristic”. Dalam place attachment pengguna akan memiliki rasa senang berada di suatu tempat serta penyesalan atau kesedihan apabila harus meninggalkan tempat tersebut. Melalui dampak yang dihasilkan dari place attachment itu sendiri, terdapat berbagai cara untuk membuktikan atau menunjukkan pencapaian dari seseorang, salah satunya adalah dengan menginap di salah satu hotel berbintang dengan tujuan dan kepentingan tertentu. Tujuan penelitian adalah untuk mengkaji area lobi hotel karena merupakan perwakilan ruang yang padat akan aktivitas, berfungsi sebagai pusat informasi, ruang tunggu dan pemberi kesan pertama bagi pengunjung hotel sehingga membutuhkan perhatian khusus. Hotel Santika Premiere Bintaro akan menjadi objek penelitian terkait hubungan antara place attachment pada lobi hotel dan revisit intention pengunjung hotel, didasari oleh kualitas hotel bintang empat pada kawasan strategis Bintaro Jaya. Penelitian ini menggunakan metode penelitian yang bersifat kuantitatif dan kualitatif atau mixed methods sequential explanatory, yaitu mengutamakan hasil data kuantitatif serta data kualitatif sebagai data validasi. Berdasarkan jumlah sampel yang diperoleh, pengunjung hotel mayoritas merupakan wisatawan yang hendak berlibur dan menyadari pentingnya kenyamanan dari pelayanan dan fasilitas yang diakomodikasikan oleh hotel. Hasil data menunjukkan bahwa responden menyatakan elemen ukiran batik pada desain interior lobi hotel merupakan aspek dominan dalam menunjang kenyamanan visual, didukung oleh pelayanan yang optimal dalam menunjang keamanan pengunjung saat beraktivitas pada lobi Hotel Santika Premiere Bintaro dan dapat berdampak pada terbentuknya place attachment serta minat responden untuk menginap kembali (revisit intention) pada Hotel Santika Premiere Bintaro.
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The emotional bond between an individual and a place is the impact of repeated experiences so that there is a special relationship between the individual and his environment. In the concept of environmental psychology, this relationship is known as place attachment. Place attachment theory develops into socially developed implications, such as the emergence of a sense of pride in a place that creates a sense of being "authentic" or "hubristic". In place attachment, users will feel happy about being in a place and regret or sadness if they have to leave that place. Through the impact resulting from the place attachment itself, there are various ways to prove or show a person's achievements, one of which is by staying at a star hotel with certain goals and interests. The aim of the research is to examine the hotel lobby area because it is a representative space that is busy with activity, functions as an information center, waiting room and provides a first impression for hotel visitors so it requires special attention. Hotel Santika Premiere Bintaro will be the object of research regarding the relationship between place attachment in the hotel lobby and revisit intention of hotel visitors, based on the quality of the four-star hotel in the strategic area of Bintaro Jaya. This research uses research methods that are quantitative and qualitative or mixed methods sequential explanatory, namely prioritizing quantitative data results and qualitative data as validation data. Based on the number of samples obtained, the majority of hotel visitors are tourists who want to go on holiday and are aware of the importance of comfort from the services and facilities accommodated by the hotel. The data results show that respondents stated that the batik carving elements in the hotel lobby interior design are the dominant aspect in supporting visual comfort, supported by optimal service in supporting visitor safety when carrying out activities in the Santika Premiere Bintaro Hotel lobby and can have an impact on the formation of place attachments and respondents revisit intention at Hotel Santika Premiere Bintaro.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Lobi Hotel, Place Attachment, Revisit Intention Hotel Lobby, Place Attachment, Revisit Intention
Subjects:	N Fine Arts > NA Architecture > NA7820 Hotels. Inns. Hotel lobbies For resorts N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90021-(S2) Master Thesis
Depositing User:	Farah Salsabila Mursil
Date Deposited:	11 Aug 2024 03:25
Last Modified:	11 Aug 2024 03:25
URI:	http://repository.its.ac.id/id/eprint/112746

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