Pemodelan Niat Adopsi Sepeda Motor Listrik Berdasarkan Persepsi Publik Menggunakan Structural Equation Modeling (SEM)

Yusfranto, Ridwan Rahmanu (2024) Pemodelan Niat Adopsi Sepeda Motor Listrik Berdasarkan Persepsi Publik Menggunakan Structural Equation Modeling (SEM). Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Dalam upaya mendukung keberlanjutan, program elektrifikasi di sektor transportasi telah menunjukkan pertumbuhan pesat selama dekade terakhir secara global maupun di Indonesia. Namun demikian, masih terdapat tantangan besar dalam mendorong pertumbuhan jumlah kepemilikan kendaraan listrik, khususnya sepeda motor listrik (electric motorcycles/EM) di Indonesia, untuk menggantikan pangsa pasar sepeda motor konvensional. Penelitian ini bertujuan untuk mengidentifikasi faktor psikologis, teknologis dan faktor internal atau eksternal lainnya yang secara signifikan mempengaruhi perilaku publik terkait niat adopsi EM. Penelitian ini menggunakan pendekatan kuantitatif melalui survei kuesioner dengan teknik pengambilan sampel acak pada publik di area Jadetabek (Jakarta, Depok, Tangerang, dan Bekasi). Penelitian ini menggabungkan perluasan atas Theory of Planned Behavior (TPB) dan Technology Acceptance Model (TAM), serta analisis berbasis Structural Equation Modeling – Partial Least Square (SEM-PLS). Hasil penelitian ini mengindikasikan bahwa persepsi kontrol perilaku, kebijakan insentif pemerintah, norma subyektif dan sikap menunjukkan pengaruh langsung positif dan signifikan terhadap niat adopsi EM. Sementara itu, persepsi risiko teknologi, persepsi manfaat lingkungan, persepsi konsekuensi lingkungan, dan persepsi biaya menunjukkan pengaruh tidak langsung yang positif dan signifikan terhadap niat adopsi EM melalui mediasi penuh dari variabel sikap. Di sisi lain, pengetahuan terkait EM dan persepsi nilai menunjukkan pengaruh positif dan signifikan terhadap niat adopsi EM secara langsung maupun tidak langsung melalui mediasi parsial variabel sikap. Hasil penelitian ini dapat menjadi rekomendasi atas upaya penetapan kebijakan pemerintah maupun perumusan strategi bisnis dan program keterlibatan konsumen yang mendukung peningkatan akuisisi EM oleh publik
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To support sustainability, electrification programs in the transport sector have shown rapid growth over the past decade, both globally and in Indonesia. Nevertheless, there is still a major challenge in driving the growth of ownership of electric vehicles and electric motorcycles (EMs) in Indonesia to replace the market share of conventional motorcycles. The research aims to identify psychological, technological, and other internal or external factors that significantly influence public behavior regarding the intention to adopt EM. The study employs a quantitative methodology, conducting questionnaire surveys using random sampling techniques among the public in the Jadetabek area, including Jakarta, Depok, Tangerang, and Bekasi. The research incorporates an extension of the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), as well as analysis based on Structural Equation Modeling – Partial Least Square (SEM-PLS). The results of this study indicate that perceived behavioral control, government incentive policies, subjective norms, and attitudes have a positive and significant direct effect on the intention to adopt EM. Meanwhile, perceived technological risk, perceived environmental benefit, perceived environmental consequences, and perceived cost show a substantial and positive indirect influence on adoption intention through the full mediation of the attitude variable. On the other hand, knowledge of EM and perceived value show a positive and significant effect on the intent of adopting EM, either directly or indirectly through partial mediation of the attitude variable. The results of this study can be recommendations for government policy-setting efforts and the formulation of business strategies and consumer engagement programs that support increased EM acquisitions by the public.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	adoption intention, electric motorcycles (EM), PLS-SEM, Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), niat adopsi, sepeda motor listrik
Subjects:	H Social Sciences > HA Statistics > HA29 Theory and method of social science statistics H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning. H Social Sciences > HE Transportation and Communications > HE336.C5 Choice of transportation T Technology > TD Environmental technology. Sanitary engineering > TD886.5 Motor vehicles--Motors--Exhaust gas--Environmental aspects.
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Ridwan Rahmanu Yusfranto
Date Deposited:	06 Sep 2024 03:28
Last Modified:	06 Sep 2024 03:28
URI:	http://repository.its.ac.id/id/eprint/113151

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