Setiawan, Muhammad Ilham (2024) Dampak Program CSR PLN Peduli Kampung SAMTAMA PT PLN (Persero) Distribusi Jakarta Raya Dalam Meningkatkan Reputasi Perusahaan Dan Lingkungan Di RW 03 Kelurahan Cempaka Putih Timur Jakarta. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
PT PLN (Persero) Distribusi Jakarta Raya adalah bagian dari Perusahaan Listrik Negara (PLN) yang bertanggung jawab untuk mendistribusikan listrik di wilayah Jakarta Raya. Pada era globalisasi, Corporate Social Responsibility (CSR) telah menjadi aspek penting dalam strategi bisnis perusahaan, termasuk PT PLN (Persero) Distribusi Jakarta Raya. Program CSR "PLN Peduli Kampung SAMTAMA" dilaksanakan di RW 03 Kelurahan Cempaka Putih Timur, Jakarta, untuk mengatasi masalah lingkungan dan meningkatkan reputasi perusahaan. Penelitian ini bertujuan untuk mengetahui bagaimana implementasi program CSR ini mempengaruhi reputasi perusahaan dan kondisi lingkungan setempat. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus pada masyarakat RW 03 Kelurahan Cempaka Putih Timur Jakarta. Data primer diperoleh melalui observasi dan wawancara dengan praktisi CSR serta para penerima manfaat CSR, sementara data sekunder diperoleh dari dokumen perusahaan dan dokumen Kampung SAMTAMA. Analisis data yang digunakan pada penelitian ini meliputi reduksi data, penyajian data, dan verifikasi data serta menggunakan triangulasi teknik sebagai pengolahan data. Hasil penelitian menunjukkan bahwa program CSR PLN Peduli Kampung SAMTAMA berhasil meningkatkan reputasi PT PLN (Persero) Distribusi Jakarta Raya melalui respons positif masyarakat dan penghargaan nasional yang diterima. Program ini juga memberikan dampak positif terhadap lingkungan dengan mengurangi masalah sampah dan meningkatkan kualitas kebersihan serta ruang hijau di RW 03 Kelurahan Cempaka Putih Timur. Pemberdayaan masyarakat melalui pelatihan pengelolaan sampah dan pertanian hidroponik berhasil meningkatkan partisipasi dan kesejahteraan warga setempat.
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PT PLN (Persero) Distribusi Jakarta Raya is part of the State Electricity Company (PLN) responsible for distributing electricity in the Jakarta Raya area. In the era of globalization, Corporate Social Responsibility (CSR) has become an important aspect of business strategy for companies, including PT PLN (Persero) Distribusi Jakarta Raya. The CSR program "PLN Peduli Kampung SAMTAMA" was implemented in RW 03 Kelurahan Cempaka Putih Timur, Jakarta, to address environmental issues and improve the company's reputation. This study aims to determine how the implementation of this CSR program affects the company's reputation and local environmental conditions. This research uses a descriptive qualitative method with a case study approach on the community of RW 03 Kelurahan Cempaka Putih Timur Jakarta. Primary data were obtained through observations and interviews with CSR practitioners and CSR beneficiaries, while secondary data were obtained from company documents and Kampung SAMTAMA documents. Data analysis used in this study includes data reduction, data presentation, and data verification, and employs technique triangulation for data processing. The research results show that the CSR program PLN Peduli Kampung SAMTAMA has successfully enhanced the reputation of PT PLN (Persero) Distribusi Jakarta Raya through positive community responses and national awards received. The program also positively impacts the environment by reducing waste problems and improving cleanliness and green spaces in RW 03 Kelurahan Cempaka Putih Timur. Community empowerment through waste management training and hydroponic farming has successfully increased local residents participation and welfare.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Corporate Social Responsibility (CSR), Reputasi Perusahaan, Cempaka Putih Timur, Lingkungan, PT PLN Distribusi Jakarta Raya, Company Reputation, Public Welfare |
| Subjects: | H Social Sciences > HC Economic History and Conditions > HC79.E5 Sustainable development. (circular economy) H Social Sciences > HD Industries. Land use. Labor > HD58.7 Corporate culture. H Social Sciences > HT Communities. Classes. Races > HT133 City and Towns. Land use,urban |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis |
| Depositing User: | Muhammad Ilham Setiawan |
| Date Deposited: | 19 Aug 2024 07:56 |
| Last Modified: | 19 Aug 2024 07:56 |
| URI: | http://repository.its.ac.id/id/eprint/113639 |
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