Amanda, Muhammad Rute Putra (2024) Analisis Pasar Produk Urinoir Syar'i untuk Peningkatan Kualitas Ibadah. Other thesis, Institiut Teknologi Sepuluh Nopember.
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Abstract
Di zaman modern ini, seiring dengan semakin tingginya mobilitas manusia, kebutuhan akan fasilitas umum seperti toilet pun semakin meningkat. Salah satu fasilitas yang wajib ada di toilet adalah urinoir. Indonesia sebagai negara dengan penduduk muslim terbesar kedua dan populasi pria sebesar 51% membuat masyarakat memperhatikan hal penting yang sesuai dengan kebutuhan seorang muslim. Setidaknya terdapat tiga kebutuhan muslim di toilet yaitu najis, aurat, dan orientasi non-Kiblat. Dengan adanya produk urinoir syar’i maka kebutuhan muslim di toilet akan terpenuhi. Penelitian ini bertujuan untuk mengetahui potensi pasar produk urinoir syar’i serta keinginan pengelola fasilitas umum terkait dengan produk urinoir yang tetap sesuai dengan kaidah Agama Islam. Penelitian ini menggunakan metode kualitatif dengan melakukan wawancara kepada lima pengelola masjid dan tiga sekolah islami untuk megidentifikasi kebutuhan pelanggan terhadap produk urinoir syar’i di Kota Surabaya. Didapatkan hasil bahwa pengurus masjid dan pengurus sekolah islami tertarik untuk menggunakan urinoir syar’i dengan harapan melakukan beberapa tambahan fitur seperti tempat sabun cair, tempat tisu, pewangi, dan cermin untuk memaksimalkan kegunaan produk urinoir syar’i. Hal ini dapat dijadikan pertimbangan untuk pengembangan produk urinoir syar’i kedepannya.
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In this modern era, along with the increasing mobility of humans, the need for public facilities such as toilets is also increasing. One of the facilities that must be present in the toilet is the urinal. Indonesia as a country with the second largest Muslim population and a male population of 51% makes people pay attention to important things that suit the needs of a Muslim. There are at least three Muslim needs in the toilet, namely unclean, aurat, and non-Kibla orientation. With the existence of shar'i urinal products, the needs of Muslims in the toilet will be fulfilled. This study aims to determine the market potential of shar'i urinal products and the desires of public facility managers related to urinal products that are still in accordance with the rules of Islam. This research uses a qualitative method by conducting interviews with five mosque managers and three Islamic schools to identify customer needs for shar'i urinal products in Surabaya City. The results showed that mosque administrators and Islamic school administrators were interested in using Islamic urinal with the hope of doing some additional features such as liquid soap holders, tissue holders, fragrances, and glass to maximize the usefulness of Islamic urinal products. This can be taken into consideration for the future development of shar'i urinal product.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Analisis Pasar, Syariah Islam, Urinoir Syar’i, Market Analysis, Syar’i Urinal, Syariah Islam |
| Subjects: | B Philosophy. Psychology. Religion > BL Religion B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HC Economic History and Conditions > HC108 Market surveys. Q Science |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Muhammad Rute Putra Amanda |
| Date Deposited: | 09 Aug 2024 07:44 |
| Last Modified: | 09 Aug 2024 07:44 |
| URI: | http://repository.its.ac.id/id/eprint/113999 |
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