Re-Desain Interior The Folklore Reastaurant Berpendekatan Multisensori Sebagai Upaya Meningkatkan Pengalaman Pelanggan

Amanda, Nabila Luistina (2024) Re-Desain Interior The Folklore Reastaurant Berpendekatan Multisensori Sebagai Upaya Meningkatkan Pengalaman Pelanggan. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

The Folklore Restaurant merupakan salah satu perwujudan usaha pariwisata kuliner di kota Denpasar. Dihadapkan dengan tantangan untuk memperluas pasar pada segmen wisatawan mancanegara seiring dengan meingkatnya angka kedatangan wisatawan mancanegara. Restoran perlu memiliki nilai tambah sebagai daya tarik bagi wisatawan mancanegara. Perancangan ini berfokus pada penerapan pendekatan multisensori dan kontekstual dalam desain interior The Folklore Restaurant untuk meningkatkan pengalaman makan pengguna, terutama wisatawan mancanegara sebagai upaya perluasan pasar. Perancangan desain menggunakan metode design thinking dengan lima tahap: empathy, define, ideate, prototyping, dan testing. Pengembangan desain menunjukkan bahwa penerapan multisensori dapat dicapai dengan penggunaan material lokal, adanya komponen desain yang memberikan pengalaman auditori, furnitur yang dapat mendorong adanya interaksi gerak dengan pengguna, penerapan kontekstual Bali yang meliputi Filosofi Tri Hita Karana, budaya makan Megibung, legenda bangau kokokan, dan filosofi sangadatu. Serta seluruh komponen desain yang memberikan pengalaman visual kepada pelanggan. Hasil validasi desain menunjukkan bahwa penerapan multisensori dalam desain interior mendapatkan respon positif dari responden. Pengembangan ini diharapkan dapat meningkatkan branding dan memperluas pasar The Folklore Restaurant.
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The Folklore Restaurant embodies a culinary tourism business in Denpasar city. Faced with the challenge of expanding its market segment to international tourists, especially with the increasing number of foreign tourist arrivals, the restaurant needs to have added value as an attraction for these visitors. This design focuses on applying a multisensory and contextual approach to the interior design of The Folklore Restaurant to enhance the dining experience, particularly for international tourists, as part of market expansion efforts. The design process uses the design thinking method, which includes five stages: empathy, define, ideate, prototyping, and testing. The design development shows that the application of multisensory elements can be achieved through the use of local materials, design components that provide auditory experiences, furniture that encourages movement interaction with users, and the contextual application of Balinese elements such as the Tri Hita Karana philosophy, the Megibung dining culture, the legend of the kokokan heron, and the Sangadatu philosophy. All design components provide a visual experience to customers. Design validation results show that applying multisensory in interior design received positive responses from respondents. This development is expected to enhance branding and expand the market for The Folklore Restaurant.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Restoran, Multisensori, Pengalaman, Pengguna, Restaurant, Multisensory, Experience, User
Subjects:	N Fine Arts > NK Decorative arts Applied arts Decoration and ornament > NK2115 Interior decoration
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Interior Design > 90221-(S1) Undergraduate Thesis
Depositing User:	Nabila Luistina Amanda
Date Deposited:	11 Aug 2024 05:38
Last Modified:	11 Sep 2024 03:00
URI:	http://repository.its.ac.id/id/eprint/114684

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