Pengaruh Digital Leadership dan Digital Business Transformation terhadap Business Sustainability UMKM Melalui Technostress di Surabaya

Anggriani, Dianty Hapsari (2024) Pengaruh Digital Leadership dan Digital Business Transformation terhadap Business Sustainability UMKM Melalui Technostress di Surabaya. Masters thesis, Institut Teknologi Sepuluh Nopember.

Text 6032221022-Master_Thesis.pdf - Accepted Version Restricted to Repository staff only until 1 October 2026. Download (2MB) | Request a copy

Abstract

UMKM Surabaya merupakan kontributor terbesar nilai tambah bruto (NTB) Koperasi dan UMKM Provinsi Jawa Timur. Namun, terdapat permasalahan terkait pemahaman, kemampuan, dan kemauan dalam adopsi teknologi sebagai penunjang operasional bisnis. Penambahan wawasan mengenai peran digital leadership dan digital business transformation diharapkan dapat mendorong business sustainability UMKM. Meskipun terdapat dampak negatifnya, yaitu technostress yang tidak dapat dihindari. Penelitian ini bertujuan untuk mengetahui pengaruh antara digital leadership dan digital business transformation terhadap business sustainability UMKM sektor makanan dan minuman di Surabaya melalui technostress. Pengambilan data dilakukan melalui survei kepada para pemilik/pemimpin UMKM sektor makanan dan minuman di Surabaya yang telah menerapkan teknologi. Analisis data menggunakan metode Partial Least Squared Structural Equation Modeling (PLS-SEM). Penelitian ini mendapatkan hasil bahwa model penelitian dengan variabel digital leadership, digital business transformation, technostress, dan business sustainability memiliki kemampuan prediktif baik sebesar 85.60%. Diketahui pula hubungan digital leadership terhadap digital business transformation, business sustainability terhadap technostress, digital business transformation terhadap business sustainability dan technostress memiliki pengaruh positif. Technostress memediasi secara partial hubungan digital business transformation terhadap business sustainability dengan p-value 0,005. Hasil tersebut diharapkan dapat memberikan implikasi manajerial bagi para pemilik/pemimpin UMKM sektor makanan dan minuman di Surabaya untuk meningkatkan pemahaman, kemampuan, dan penerapan teknologi demi keberlangsungan bisnis dengan aktif mengikuti program binaan oleh pemerintah atau pihak swasta.
===============================================================================================
Surabaya MSMEs are the largest contributors to the gross added value (NTB) of Cooperatives and MSMEs in East Java Province. However, problems relate to understanding, ability and willingness to adopt technology to support business operations. It is hoped that additional insight into the role of digital leadership and digital business transformation can encourage MSME business sustainability. However, technostress has negative impacts, which cannot be avoided. This research aims to determine the influence of digital leadership and digital business transformation on the business sustainability of MSMEs in Surabaya's food and beverage sector through technostress. Data was collected through a survey of MSME owners/leaders in Surabaya's food and beverage sector who have implemented technology. Data analysis uses the Partial Least Squared Structural Equation Modeling (PLS-SEM) method. This research found that the research model with the variables digital leadership, digital business transformation, technostress, and business sustainability had a good predictive ability of 85.60%. It is also known that the relationship between digital leadership and digital business transformation, business sustainability and technostress, digital business transformation with business sustainability and technostress has a positive influence. Technostress partially mediates the relationship between digital business transformation and business sustainability with a p-value of 0.005. Hopefully, these results can provide managerial implications for owners/leaders of MSMEs in the food and beverage sector in Surabaya to increase their understanding, abilities and application of technology for business sustainability by actively participating in programs guided by the government or the private sector.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	business sustainability, digital business transformation, digital leadership, technostress
Subjects:	H Social Sciences > HC Economic History and Conditions > HC79.E5 Sustainable development. (circular economy)
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	Dianty Hapsari Anggriani
Date Deposited:	11 Aug 2024 08:02
Last Modified:	11 Aug 2024 08:02
URI:	http://repository.its.ac.id/id/eprint/115323

Actions (login required)

View Item