“Pengaruh Penggunaan E-Marketplace Terhadap Kemampuan Inovasi dan Kinerja (Studi Kasus UKM Furniture, Homedecor dan Kriya)”

Susetiyono, Agung (2025) “Pengaruh Penggunaan E-Marketplace Terhadap Kemampuan Inovasi dan Kinerja (Studi Kasus UKM Furniture, Homedecor dan Kriya)”. Masters thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Keberhasilan usaha kecil dan menengah (UKM) dalam bersaing memerlukan kemampuan yang tangguh dan kesiapan untuk memanfaatkan teknologi serta sistem informasi yang memadai. Penggunaan e-marketplace dalam sebuah usaha pastinya akan memberikan dampak pada kemampuan inovasi maupun kualitas kinerja. Penelitian ini bertujuan untuk menguji dan menganalisis penggunaan e-marketplace dapat berkontribusi terhadap kemampuan inovasi dan kinerja UKM, serta kemampuan inovasi sebagai mediasi antara e-marketpalce dan kinerja. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan analisis data menggunakan Structural Equation Modeling (SEM). Responden terdiri dari pemilik atau karyawan UKM yang telah mengikuti pelatihan digital marketing. Data dikumpulkan melalui kuesioner yang mengukur variabel penggunaan e-marketplace, kemampuan inovasi, dan kinerja. Hasil analisis menunjukkan bahwa penggunaan e-marketplace memiliki pengaruh positif yang signifikan terhadap kemampuan inovasi dengan koefisien sebesar 0,326, dan kemampuan inovasi memiliki pengaruh positif yang signifikan terhadap kinerja dengan koefisien sebesar 0,441 serta penggunaan e-marketplace memiliki pengaruh positif yang signifikan terhadap kinerja dengan koefisien sebesar 0,480. Sedangkan koefisien pengaruh total sebesar 0,624 menunjukkan bahwa penggunaan e-marketplace memiliki pengaruh positif dan cukup kuat terhadap kinerja, baik secara langsung maupun melalui kemampuan inovasi sebagai mediator. Implikasi teoritis dari penelitian ini adalah memberikan kontribusi pada pengembangan teori manajemen teknologi, khususnya dalam konteks penggunaan e-marketplace, inovasi, dan kinerja UKM. Secara praktis, hasil penelitian ini dapat digunakan sebagai bahan evaluasi dan masukan bagi pelaku UKM dan pemerintah dalam pengambilan keputusan untuk meningkatkan inovasi dan kinerja UKM furniture, homedecor dan kriya melalui pemanfaatan e-marketplace.
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The success of small and medium enterprises (SMEs) in competing requires strong capabilities and readiness to utilize adequate technology and information systems. The use of e-marketplaces in a business will certainly have an impact on innovation capabilities and performance quality. This study aims to test and analyze the use of e-marketplaces can contribute to the innovation capabilities and performance of SMEs, as well as innovation capabilities as a mediation between e-marketplaces and performance. The method used in this study is a quantitative approach with data analysis using Structural Equation Modeling (SEM). Respondents consisted of SME owners or employees who had participated in digital marketing training. Data were collected through a questionnaire that measured the variables of e-marketplace usage, innovation capabilities, and performance. The results of the analysis show that the use of e-marketplaces has a significant positive effect on innovation capabilities with a coefficient of 0.326, and innovation capabilities have a significant positive effect on performance with a coefficient of 0.441 and the use of e-marketplaces has a significant positive effect on performance with a coefficient of 0.480. Meanwhile, the total influence coefficient of 0.624 indicates that the use of e-marketplace has a positive and quite strong influence on performance, both directly and through innovation capability as a mediator. The theoretical implication of this study is to contribute to the development of technology management theory, especially in the context of the use of e-marketplace, innovation, and SME performance. Practically, the results of this study can be used as evaluation material and input for SME actors and the government in decision making to improve innovation and performance of furniture, home decor and craft SMEs through the use of e-marketplace.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	e-marketplace, innovation, performance, furniture, home decor and craft SMEs
Subjects:	T Technology > T Technology (General) > T58.6 Management information systems T Technology > T Technology (General) > T58.64 Information resources management T Technology > T Technology (General) > T59.7 Human-machine systems.
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 78201-System And Technology Innovation
Depositing User:	Agung Susetiyono
Date Deposited:	30 Jan 2025 02:02
Last Modified:	30 Jan 2025 02:02
URI:	http://repository.its.ac.id/id/eprint/117072

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