Business Strategy Formulation at PT. Dunia Cetak using Strategy Formulation Analytical Framework and Benchmarking Approach

Widyawan, I Putu Gana (2024) Business Strategy Formulation at PT. Dunia Cetak using Strategy Formulation Analytical Framework and Benchmarking Approach. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

PT. Dunia Cetak merupakan perusahaan percetakan yang berlokasi di Kemayoran, Jakarta. Perusahaan ini mencetak berbagai macam produk berbasis kertas dalam jumlah besar, mencetak ratusan halaman setiap menit. Perusahaan ini berkembang pesat dan siap tumbuh secara signifikan, tetapi pertumbuhan ini tiba-tiba terhenti karena pandemi COVID-19. Selain itu, permintaan produk kertas menurun karena tren penggunaan kertas yang semakin meningkat. Perusahaan ini telah berupaya untuk pulih dan kembali ke jalur yang benar seperti sebelum pandemi, tetapi belum memiliki strategi formal untuk melakukannya. Penelitian ini bertujuan untuk memberikan strategi yang tepat bagi PT. Dunia Cetak dengan melakukan formulasi strategi untuk menentukan strategi terbaik yang memungkinkan untuk mengarungi penurunan permintaan kertas, dan terus mengembangkan perusahaan. Proses formulasi strategi akan dimulai dengan identifikasi faktor internal dan eksternal perusahaan, untuk memahami konteks tempat perusahaan beroperasi. Setelah itu, matriks Internal dan Eksternal (IE) akan dibuat untuk mengidentifikasi posisi perusahaan, diikuti dengan Matriks Kekuatan, Kelemahan, Peluang, Ancaman (SWOT) untuk mengembangkan alternatif strategi. Selain itu, benchmarking dengan perusahaan sejenis akan dilakukan untuk memberikan pandangan yang lebih objektif tentang kondisi perusahaan dan strategi yang telah dikembangkan. Terakhir, metode Quantitative Strategy Planning Matrix (QSPM) akan digunakan untuk menentukan strategi mana yang paling tepat bagi perusahaan, menyimpulkan proses formulasi strategis. Identifikasi faktor internal dan eksternal telah menemukan 18 faktor internal dan 10 faktor eksternal yang mempengaruhi perusahaan. Berdasarkan faktor-faktor ini, 12 strategi dikembangkan dari Matriks SWOT, dan ini dikelompokkan menjadi tema-tema strategis berdasarkan Matriks IE. Tema strategis tersebut kemudian dimasukkan ke dalam QSPM, dan strategi yang paling tepat bagi perusahaan adalah mengembangkan produk dan layanan
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PT. Dunia Cetak is a printing company located in Kemayoran, Jakarta. The company prints large batches of paper based products of any size, printing hundreds of pages every minute. The company was thriving and was set to grow significantly, but this growth was unexpectedly shut down due to the COVID-19 pandemic. Additionally, the demand of paper products have been on a decline due to the growing trend of becoming paperless. The company has been trying to recover and get back on track to how it was before the pandemic, but does not have a formal strategy to do so. This research aims to provide the appropriate strategy for PT. Dunia Cetak by conducting strategic formulation to determine the best possible strategy to navigate decline in demands of paper, and continue to grow the company. The strategic formulation process will start with an identification of the company’s internal and external factors, to understand the context in which the company is operating under. Following that, an Internal and External (IE) matrix will be created to identify the company position, followed with a Strength, Weakness, Opportunities, Threats (SWOT) Matrix to develop the strategy alternatives. Additionally, benchmarking with a similar company will be conducted to provide a more objective view of the conditions of the company and the strategies that have been developed. Finally, the Quantitative Strategy Planning Matrix (QSPM) method will be utilized to determine which strategy is the most appropriate for the company, concluding the strategic formulation process. The internal and external factor identification has found 18 internal factors and 10 external factors that affect the company. Based on these factors, 12 strategies were developed from the SWOT Matrix, and these were grouped into strategic themes based on the IE-Matrix. The strategic theme was then put into the QSPM, and the most appropriate strategy for the company is to develop products and services.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Strategy Management, Strategy Formulation, Benchmarking Manajemen Strategi, Formulasi Strategi, Pembandingan
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD30.28 Planning. Business planning. Strategic planning.
Divisions:	Faculty of Industrial Technology and Systems Engineering (INDSYS) > Industrial Engineering > 26201-(S1) Undergraduate Thesis
Depositing User:	I Putu Gana Widyawan
Date Deposited:	30 Jan 2025 01:25
Last Modified:	30 Jan 2025 01:25
URI:	http://repository.its.ac.id/id/eprint/117087

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