Rianto, Valeska Enrona Sareeka (2025) Analisis Hambatan Struktural yang Mempengaruhi Business Performance pada Pengusaha Perempuan. Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Performa bisnis merupakan aspek penting yang menentukan keberhasilan dalam megakses informasi, jaringan, serta dukungan strategis. Namun, pengusaha perempuan kerap dihadapkan berbagai hambatan struktural, seperti diskriminasi dalam lingkungan bisnis, kurangnya edukasi keuangan, dan keterbatasan akses ke jaringan profesional yang menghalangi mereka untuk mengoptimalkan performa bisnis. Tujuan dari penelitian ini untuk mengidentifikasi dan memahami bagaimana stereotip gender, rendahnya edukasi keuangan, dan keterbatasan akses terhadap jaringan bisnis mempengaruhi hasil pengusaha perempuan terhadap performa bisnis di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 72 responden pengusaha perempuan di wilayah Jawa Timur. Data yang diperoleh dianalisis menggunakan analisis deskriptif dan regresi linier berganda untuk mengidentifikasi hambatan struktural mana yang paling berperan dalam mempengaruhi hasil pengusaha perempuan terhadap performa bisnis di Indonesia. Hasil penelitian menunjukkan bahwa edukasi keuangan dan akses jaringan bisnis memiliki pengaruh signifikan terhadap performa bisnis, sedangkan stereotip gender memiliki pengaruh yang lebih kecil. Hambatan dalam mendapatkan edukasi keuangan dan membangun jaringan bisnis menjadi kendala utama dalam mengoptimalkan performa bisnis. Penelitian ini memberikan kontribusi teoritis dengan memperkaya pemahaman tentang hubungan antara hambatan struktural dan performa bisnis, serta implikasi praktis berupa rekomendasi kebijakan bagi pengusaha perempuan. Dengan demikian, penelitian ini diharapkan dapat mendukung pemberdayaan perempuan di sektor kewirausahaan.
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Business performance is an important aspect that determines success access to information, networks, and strategic support. However, women entrepreneurs often face structural barriers such as discrimination in the business environment, lack of financial education, and limited access to professional networks that prevent them from optimizing their business performance. The purpose of this study is to identify and understand how gender stereotypes, poor financial education, and limited access to business networks affect women entrepreneurs' outcomes and business performance in Indonesia. This study uses a quantitative approach with a survey method of 72 female entrepreneur respondents in the East Java region. The data obtained was analyzed using descriptive analysis and multiple linear regression to identify which structural barriers are most instrumental in influencing women entrepreneurs' outcomes on business performance in Indonesia. The results show that financial education and access to business networks significantly influence business performance, while gender stereotypes have a smaller influence. Barriers to obtaining financial education and building business networks are the main obstacles in optimizing business performance. This study provides theoretical contributions by enriching the understanding of the relationship between structural barriers and business performance, as well as practical implications in the form of policy recommendations for women entrepreneurs. Thus, this research is expected to support women's empowerment in the entrepreneurship sector.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | edukasi keuangan, hambatan struktural, jaringan bisnis, pengusaha perempuan, performa bisnis, stereotip gender financial education, structural barriers, business networks, women entrepreneurs, business performance, gender stereotypes |
| Subjects: | H Social Sciences > HA Statistics > HA31.3 Regression. Correlation. Logistic regression analysis. H Social Sciences > HB Economic Theory > HB615 Entrepreneurship. H Social Sciences > HG Finance H Social Sciences > HQ The family. Marriage. Woman |
| Divisions: | Faculty of Creative Design and Digital Business (CREABIZ) > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Valeska Enrona Sareeka Rianto |
| Date Deposited: | 30 Jan 2025 07:46 |
| Last Modified: | 30 Jan 2025 07:46 |
| URI: | http://repository.its.ac.id/id/eprint/117232 |
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