Humairah, Fairuz Diva (2025) Unlocking Surabaya’s E-Commerce Enthusiasts: How Can Data Driven Marketing Strategies Enhance Repeat Business On Tokopedia In 2024? (A Case Study Of Tokopedia’s Influencer Marketing Strategies For Gen Z Consumers In Indonesia). Other thesis, Institut Teknologi Sepuluh Nopember.
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Abstract
Penelitian ini dilakukan di Surabaya, Indonesia, dengan subjek penelitian "Bagaimana Pemasaran Berbasis Data”. Strategi Meningkatkan Repeat Business di Tokopedia Tahun 2024?'' Tulisan ini berisi informasi tentang bagaimana pemasaran influencer dapat efektif, alasan mengapa Gen Z di Indonesia, khususnya di Surabaya, memilih platform yang mereka percaya untuk berbelanja online, lebih khusus melalui perubahan teknologi, peningkatan sistem keamanan dan peningkatan adaptabilitas hubungan pelanggan. Melalui metode yang digunakan untuk mengeksplorasi berbagai jenis data termasuk analisis statistik (pemeriksaan) sekaligus penulis telah menetapkan fakta bahwa pemasaran yang dimiliki perusahaan berjalan dengan baik
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This research was conducted in Surabaya, Indonesia, with the research subject "How Can Data- Driven Marketing”. Strategies to Enhance Repeat Business on Tokopedia in 2024?'' This paper contains information about how influencer marketing can be effective, reasons why Gen Z in Indonesia, especially in Surabaya, choose platforms they trust to shop online, more specifically through technological changes, increased security systems and increased adaptability of
customer relationships. Through the methods used to explore various types of data including statistical analysis (examination) at the same time the author has established the fact that the marketing owned by the company is running well
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Data-Driven Marketing, Tokopedia, Influencer Marketing, Gen Z, Online Shopping |
| Subjects: | L Education > L Education (General) |
| Divisions: | Faculty of Business and Management Technology > Business Management > 61205-(S1) Undergraduate Thesis |
| Depositing User: | Fairuz Diva Humairah |
| Date Deposited: | 30 Jan 2025 08:42 |
| Last Modified: | 30 Jan 2025 08:42 |
| URI: | http://repository.its.ac.id/id/eprint/117268 |
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