Perancangan Komik Digital untuk Meningkatkan Kesadaran Terhadap Body Shaming di Media Sosial Bagi Kalangan Remaja

Salsabilla, Safira Tristya (2025) Perancangan Komik Digital untuk Meningkatkan Kesadaran Terhadap Body Shaming di Media Sosial Bagi Kalangan Remaja. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pada zaman modern ini, orang-orang atau netizen dapat berinteraksi melalui media sosial untuk melakukan berbagai aktivitas sosial. Meskipun memberikan dampak positif, kebebasan berpendapat seringkali menyebabkan sikap tidak sopan yang memicu perselisihan. Body shaming di media sosial merupakan salah satu tindakan cyberbullying (perundungan online) di mana pelaku melakukan penghinaan terhadap fisik maupun penampilan seseorang yang biasa dianggap hal wajar dan sekadar candaan. Hal itu menunjukkan bahwa pelaku belum memiliki kesadaran untuk saling menghargai satu sama lain atas perbedaan yang dimiliki. Rendahnya literasi juga menunjukkan kurangnya ilmu sehingga membuat netizen mudah terlibat dalam hal-hal negatif. Oleh karena itu, penelitian ini bertujuan untuk memberi edukasi kepada remaja usia 13–15 tahun bahwa body shaming bukan merupakan candaan yang tidak sepatutnya diwajarkan karena hal tersebut dapat berdampak negatif bagi orang lain. Penelitian ini menggunakan metode kualitatif melalui pendekatan studi literatur, studi eksisting, observasi dan dokumentasi komentar netizen di media sosial, riset eksperimental, depth interview dengan stakeholder dan narasumber, serta user test melalui kuesioner. Luaran dari perancangan ini adalah komik digital karena sangat menarik dan layak sebagai media edukasi sehingga efektif bagi para siswa. Komik digital ini berjudul “Bad Jokes” dengan format vertikal kontinyu dan terdiri dari 3 chapter yang berfokus pada permasalahan body shaming di media sosial. Gaya gambar semi kartun dengan true autumn color palette yang memiliki citra hangat, deep, dan indah cocok membawakan cerita kehidupan kalangan remaja SMP dengan genre fantasy supranatural di dalamnya. Komik digital Bad Jokes akan disosialisasikan melalui Webtoon dan dipromosikan melalui Instagram yang diharapkan dapat menjangkau target audiens.
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In modern times, people or netizens can interact through social media to conduct various social activities. Despite its positive impact, freedom of speech often leads to disrespectful attitudes that trigger disputes. Body shaming on social media is an act of cyberbullying where the perpetrator insults someone's physique or appearance which is usually considered normal and just a joke. This shows that the perpetrators do not have the awareness to respect each other for their differences. Low literacy also shows a lack of knowledge that makes netizens easily involved in negative things. Therefore, this study aims to educate adolescents aged 13–15 years that body shaming is not a joke that should not be taught because it can have a negative impact on others. This research uses a qualitative method through a literature study approach, existing studies, observation and documentation of netizen comments on social media, experimental research, depth interviews with stakeholder and sources, and user tests through questionnaires. The output of this design is a digital comic because it is very interesting and feasible as an educational media so that it is effective for students. This digital comic is titled “Bad Jokes” with a continuous vertical format and consists of 3 chapters that focus on the problem of body shaming in Indonesia. The semi-cartoon drawing style with true autumn color palette that has a warm, deep, and beautiful image is suitable to bring the story of life among middle school teenagers with the supernatural fantasy genre in it. Bad Jokes digital comic will be socialized through Webtoon and promoted through Instagram which is expected to reach the target audience.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Body Shaming, Cyberbullying, Komik Digital, Media Sosial, Netizen Body Shaming, Cyberbullying, Digital Comic, Social Media, Netizen
Subjects:	L Education > L Education (General)
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Safira Tristya Salsabilla
Date Deposited:	05 Feb 2025 01:32
Last Modified:	05 Feb 2025 01:32
URI:	http://repository.its.ac.id/id/eprint/117772

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