Perancangan Kampanye Sosial bagi Orang Tua untuk Mencegah Kekerasan Seksual terhadap Remaja Perempuan

Amaris, Eldora Chriki (2025) Perancangan Kampanye Sosial bagi Orang Tua untuk Mencegah Kekerasan Seksual terhadap Remaja Perempuan. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Pemenuhan hak anak di Indonesia masih menghadapi tantangan serius, terutama dalam menghadapi kasus kekerasan pada anak yang terus meningkat. Pada tahun 2024, tercatat 17.223 kasus kekerasan pada anak dengan Provinsi Jawa Timur sebagai daerah dengan jumlah kasus terbanyak kedua di Indonesia, yaitu sebanyak 1.428 kasus. Kota Surabaya menjadi wilayah dengan jumlah kasus tertinggi terutama kasus kekerasan seksual yang menjadi bentuk kekerasan yang paling banyak dialami anak perempuan usia 13-17 tahun, dengan pelaku umumnya berasal dari lingkungan luar keluarga. Faktor penyebabnya beragam, termasuk kurangnya pengawasan orang tua, pengaruh lingkungan, serta penggunaan teknologi. Penelitian ini bertujuan merancang kampanye sosial tentang upaya pencegahan kekerasan seksual pada remaja perempuan yang mudah dipahami dan dipraktikkan oleh orang tua. Metode penelitian yang digunakan adalah pendekatan kualitatif melalui studi literatur, studi eksisting, depth interview, wawancara ahli, serta user test dengan survei pada target audiens. Hasil perancangan berupa kampanye sosial yang berfokus pada edukasi pencegahan kekerasan seksual dan pengawasan positif bagi orang tua. Kampanye ini menggunakan media sosial seperti Instagram dan Facebook sebagai media utama, serta media pendukung berupa print ads, ambient media, acara kampanye dan merchandise. Diharapkan, kampanye ini dapat membantu orang tua dalam memberikan perlindungan dan edukasi bagi anak remaja perempuan agar terhindar dari kekerasan seksual.
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Fulfillment of children's rights in Indonesia still faces challenges, especially in cases of violence, which reached 17,223 cases in 2024. In East Java Province, 1,428 cases of violence against children were recorded, with Surabaya City being the highest, namely 216 cases. Sexual violence is the most common case against girls aged 13-17 years with perpetrators generally coming from outside the family. Several factors cause violence against children ranging from parental factors, the environment, and exposure to technology. One effort that can be made to deal with sexual violence against children is to provide socialization about the prevention of sexual violence. This study aims to design a social campaign that can increase the knowledge and awareness of parents in paying attention to and supervising adolescent girls to avoid sexual violence. This design uses a qualitative approach with a literature study of books and journals related to the topic of sexual violence against children and adolescents, existing studies of prevention campaigns, interviews with NGOs, psychologists, social media specialists, experimental studies to determine the design concept, and user testing on the target audience using a survey. This design will produce a social campaign to provide education and information about sexual violence, prevention methods, and positive supervision methods for parents who have teenage girls. The media used are social media, such as Instagram and Facebook, as the main media, as well as supporting media in the form of video and digital poster ads, printed ads, ambient media, campaign events and merchandise. This campaign is expected to help parents educate, protect, and prevent sexual violence against teenage girls.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	kampanye, kekerasan seksual, orang tua, pencegahan, remaja perempuan campaign, sexual violence, parents, prevention, teenage girls
Subjects:	H Social Sciences > HQ The family. Marriage. Woman L Education > LC Special aspects of education > LC5201 Education extension. Adult education. Continuing education N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NC Drawing Design Illustration
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Visual Communication Design > 90241-(S1) Undergraduate Thesis
Depositing User:	Eldora Chriki Amaris
Date Deposited:	05 Feb 2025 01:38
Last Modified:	05 Feb 2025 01:38
URI:	http://repository.its.ac.id/id/eprint/117797

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