Pengaruh Perceived Usefulness, Perceived Ease Of Use, Environment Concern, Dan Perceived Price Value Terhadap Minat Beli Motor Listrik Di Kabupaten Blitar

Suyadnya, Agung (2025) Pengaruh Perceived Usefulness, Perceived Ease Of Use, Environment Concern, Dan Perceived Price Value Terhadap Minat Beli Motor Listrik Di Kabupaten Blitar. Masters thesis, Institut Teknologi Sepuluh November.

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Abstract

Peningkatan kesadaran akan pentingnya kelestarian lingkungan mendorong minat masyarakat, khususnya generasi milenial, untuk mengadopsi teknologi ramahlingkungan seperti motor listrik. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi niat adopsi motor listrik pada generasi milenial di Kabupaten Blitar. Berdasarkan teori perilaku konsumen, teori perilakuterencana, dan Technology Acceptance Model (TAM), penelitian ini menganalisis pengaruh perceived usefulness, perceived ease of use, environment concern, dan perceived price value terhadap niat adopsi. Data dikumpulkan melalui kuesioner yang disebar kepada 173 responden generasi milenial di Kabupaten Blitar dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa empat variabel tersebut memiliki pengaruh positif terhadap purchase intention motor listrik. Temuan ini memberikan implikasi penting bagi produsen motor listrik, pemerintah, dan pemangku kepentingan lainnya dalam merancang strategi promosi dan kebijakan yang efektif untuk mendorong adopsi motor listrik di kalangan generasi milenial
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Increasing awareness of the importance of environmental sustainability encourages public interest, especially the millennial generation, to adopt environmentally friendly technologies such as electric motorbikes. This study aims to identify factors that influence the intention to adopt electric motorbikes among the millennial generation in Blitar Regency. Based on the theory of consumer behavior, the theory of planned behavior, and the Technology Acceptance Model (TAM), this study analyzes the influence of perceived usefulness, perceived ease of use, environmental concern, and perceived price value on adoption intentions. Data were collected through questionnaires distributed to 173 millennial respondents in Blitar Regency and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study indicate that the four variables have a positive influence on the purchase intention of electric motorbikes. These findings provide important implications for electric motorbike manufacturers, the government, and other stakeholders in designing effective promotional strategies and policies to encourage the adoption of electric motorbikes among the millennial generation

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	environment concern, motor listrik, purchase intention environmental concern, electric motorcycles, purchase intention
Subjects:	T Technology > TL Motor vehicles. Aeronautics. Astronautics
Divisions:	Interdisciplinary School of Management and Technology (SIMT) > 61101-Master of Technology Management (MMT)
Depositing User:	agung suyadnya
Date Deposited:	04 Feb 2025 01:20
Last Modified:	04 Feb 2025 01:20
URI:	http://repository.its.ac.id/id/eprint/118071

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