Dampak Program Pelatihan Keterampilan Digital Di Kalangan Zilenial (Studi Kasus: Cv Oofy Foundation

Setiawan, Muhamad Feri (2025) Dampak Program Pelatihan Keterampilan Digital Di Kalangan Zilenial (Studi Kasus: Cv Oofy Foundation. Other thesis, Institut Teknologi Sepuluh Nopember.

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Abstract

Penelitian ini mengkaji implementasi serta dampak sosial dan ekonomi dari program pelatihan keterampilan digital yang diselenggarakan oleh CV Oofy Foundation terhadap generasi zilenial. Dengan menggunakan pendekatan kualitatif deskriptif, data diperoleh melalui observasi, dokumentasi, dan wawancara mendalam terhadap berbagai pihak yang terlibat dalam pelatihan. Hasil penelitian menunjukkan bahwa program pelatihan ini berdampak secara sosial maupun ekonomi. Secara sosial, pelatihan meningkatkan motivasi, kepercayaan diri, dan identitas sosial peserta sebagai aktor digital yang produktif dan adaptif. Selain itu, program ini mendorong terbentuknya komunitas digital yang memberikan dukungan sosial dan memperkuat motivasi peserta. Dari segi literasi digital, pelatihan berhasil meningkatkan kemampuan peserta dalam memahami ekosistem digital serta menggunakan teknologi secara etis dan bertanggung jawab. Secara ekonomi, pelatihan ini berhasil meningkatkan produktivitas digital peserta, membuka peluang kerja alternatif, dan berdampak positif terhadap peningkatan pendapatan melalui berbagai kanal ekonomi digital seperti jasa desain, pengelolaan media sosial, dan pemasaran digital. Model pelatihan yang berorientasi pada kemandirian ekonomi serta pendampingan pascapelatihan menciptakan akses ekonomi yang lebih inklusif dan berkeadilan. Temuan ini memperkuat teori bahwa peningkatan literasi dan kapasitas digital dapat mendorong transformasi sosial dan mobilitas ekonomi dalam masyarakat digital yang berkelanjutan.
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This study examines the implementation and social and economic impacts of a digital skills training program organized by CV Oofy Foundation on the millennial generation. Using a descriptive qualitative approach, data were obtained through observation, documentation, and in-depth interviews with various parties involved in the training. The results indicate that the training program has both social and economic impacts. Socially, the training increased participants' motivation, self-confidence, and social identity as productive and adaptive digital actors. Furthermore, the program fostered the formation of a digital community that provided social support and strengthened participants' motivation. In terms of digital literacy, the training successfully improved participants' ability to understand the digital ecosystem and use technology ethically and responsibly. Economically, the training successfully increased participants' digital productivity, opened up alternative employment opportunities, and positively impacted income through various digital economy channels such as design services, social media management, and digital marketing. The training model, which focuses on economic independence and post-training mentoring, creates more inclusive and equitable economic access. These findings support the theory that increasing digital literacy and capacity can drive social transformation and economic mobility in a sustainable digital society.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	pelatihan digital, generasi zilenial, dampak sosial, dampak ekonomi, Oofy Foundation. digital training, zillennials, social impact, economic impact, Oofy Foundation.
Subjects:	L Education > L Education (General)
Divisions:	Faculty of Creative Design and Digital Business (CREABIZ) > Developmental Studies > 60201-(S1) Undergraduate Thesis
Depositing User:	M Feri Setiawan
Date Deposited:	16 Jul 2025 08:59
Last Modified:	16 Jul 2025 08:59
URI:	http://repository.its.ac.id/id/eprint/119866

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